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Heraeus Scrap Refining Provides Golden Opportunity for Dentists and Laboratory Professionals Looking

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Posted: July 25, 2011
AS GOLD HITS RECORD HIGH OF $1,615/OUNCE, HERAEUS SCRAP REFINING PROVIDES GOLDEN OPPORTUNITY FOR DENTISTS AND LABORATORY PROFESSIONALS LOOKING TO CASH IN


SOUTH BEND, IN, July 25, 2011—Gold prices continue to climb to record highs as debt problems flare in the U.S. and Europe. Gold rallied to a record high of $1,615 an ounce today. According to a statement in the Wall Street Journal by Swiss bank UBS, gold will be the only precious metal with a supply deficit this year, as demand outstrips inventory for the first time since 2008.

Gold prices are catapulting to new records with regularity… its rally being driven in large part by the lingering U.S. debt ceiling debate and the sovereign debt crisis in the euro zone. “The price of gold has been steadily climbing since July 1st and more and more dentists and laboratory professionals, seeking to capitalize on its soaring price, are sending their dental scrap to Heraeus’ Scrap Refinery,” says Tony Circelli, Refining Manager. Heraeus, known and respected throughout the dental industry for its leading edge, aesthetic-based materials including Gluma® and Venus®, has also owned and operated one of the leading scrap metal refineries in the Western Hemisphere for more than 50 years. Heraeus Scrap Refinery guarantees customers fair market value for gold and other precious metals.

“What dental and laboratory professionals don't know about the contents of their scrap—could cost them,” says Circelli. Unlike onsite brokers that measure the total weight of scrap and then estimate melt loss, Heraeus' assessment takes place at its state-of-the-art refinery. First, chemists weigh and melt the scrap. As the gold scrap liquefies, borax and soda ash are mixed in to ensure a homogeneous melt. Then the bar is drilled and the sample is sent to the lab for assaying (the process of measuring the precious metal content: gold, platinum, palladium and silver). “For many years, I sold my scrap to the person who periodically came to my office every few months. Then I realized that he had no accurate way to measure the gold or palladium content of my scrap yet he was issuing me a check on the spot! When I sent my scrap metal to Heraeus, I not only received 25% more per case but I also received a detailed assay of the content of my scrap” says Dr. Robert Marus.

Circelli explains, “Our process ensures the most accurate, efficient assays in the business and is necessary for ensuring fair market value to customers who entrust their scrap to us.”

Heraeus Scrap Refinery also provides its customers with complete service from preprinted air bills to free shipping containers. The process is free, fast and easy. Customers simply go online to www.heraeus-scrap.com to schedule a pickup and Heraeus ships containers directly to them. “When sending in the scrap, there's no need to remove enamel or ceramic from the pile as these materials are vaporized during the melting process," says Circelli.

“My scrap return is an important element in my overall precious metal costs. Heraeus Refining has given us consistent high value; they are a name I trust,” says Warren Rogers, CEO, of Knight Dental Group, a 35-year-old dental laboratory based in Oldsmar, Florida.

Take the Heraeus Scrap Challenge and receive 5% more on your Scrap Return! Call 800.343.5336 to find out more details.

About Heraeus
Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with over 155 years of tradition. Our businesses include dental products and biomaterials, precious metals, sensors, quartz glass, and specialty lighting sources. With product revenues approaching € 2.6 billion and precious metal trading revenues of € 13.6 billion, as well as more than 12,300 employees in more than 110 companies worldwide, Heraeus holds a leading position in its global markets.

About Heraeus Kulzer Dental: Transforming Lives
The Heraeus Kulzer Dental Division mission is to advance the oral health of patients around the globe. To that end, we continually apply our research, science and global resources to deliver unparalleled innovation and exceptional products to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White® Whitening Systems, Flexitime® Impressions Systems, Gluma® Desensitizers, iBond® Bonding Solutions, PALA® Mondial® Teeth, and Modern Materials® Gypsum Products offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

Heraeus is also one of the leading dental alloy refiners in North America with over 50 years experience. For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.
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