Venus White Pro by Heraeus Now Available in 50-Syringe Packs

Posted: April 14, 2011
Venus White® Pro by Heraeus Now Available in 50-Syringe Packs

SOUTH BEND, INDIANA, April 14, 2011— Heraeus Kulzer, LLC, the leader in advancing dental esthetics and overall dental wellbeing, announced today that Venus White® Pro, its popular, take-home tooth whitening gel, is now available in 50-Syringe Packs. Available only through a dentist, Venus White Pro is clinically proven in scientific studies to whiten teeth up to 8.4 shades with virtually no sensitivity.*

Venus White® Pro is available in 16%, 22% and 35% carbamide peroxide strengths. It was featured in the March 2011 edition of Men’s Fitness magazine as one of the most effective take-home whitening gels on the market. The gel is worn in custom thermoformed trays for just up to 30 minutes a day. Additionally, Venus White Pro’s two-in-one formula, carbamide peroxide plus potassium nitrate helps decrease sensitivity sometimes associated with bleaching.

To help practices discuss Venus White® Pro with patients, Heraeus offers a stunning portfolio of consumer marketing and education materials including brochures, flyers, and postcards all of which can be customized online through print-on-demand.

In addition to marketing program support, Heraeus also donates a percentage of revenue from the sale of all Venus White® products to help fund breast cancer research nationwide. In 2010, the Company raised more than $40,000 for the effort.

Venus White® Pro is available in various kit configurations including full patient kits, refill kits, and the all-new 50-Syringe Packs. For more information on Venus White, call (877) 258-5937 or visit www.SmileByVenus.com.

* study on file


About Heraeus
Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with over 155 years of tradition. Our businesses include dental products and biomaterials, precious metals, sensors, quartz glass, and specialty lighting sources. With product revenues approaching € 2.6 billion and precious metal trading revenues of € 13.6 billion, as well as more than 12,300 employees in more than 110 companies worldwide, Heraeus holds a leading position in its global markets.

About Heraeus Kulzer Dental: Transforming Lives
The Heraeus Kulzer Dental Division mission is to advance the oral health of patients around the globe. To that end, we continually apply our research, science and global resources to deliver unparalleled innovation and exceptional products to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White® Teeth Whitening Systems, Flexitime® Impressions Solutions, Gluma® Desensitizers, iBond® Bonding Solutions, PALA® Mondial® Teeth, and Modern Materials® Gypsum Products offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

Heraeus is also one of the leading dental alloy refiners in North America with over 50 years experience. For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.
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