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Introducing the Paradigm Family Brand from 3M ESPE

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Posted: April 6, 2011
Introducing the Paradigm™ Family Brand from 3M ESPE

Great value from a company dentists trust—
Family brand launches with impression material and nano hybrid restorative

ST. PAUL, Minn. – (April 5, 2011) – In today’s competitive marketplace, dental professionals need good quality products at a great value. For everyday procedures, the right products can help dentists keep overhead low and deliver patient care with confidence. That’s why 3M ESPE is introducing the Paradigm™ brand, a new family brand that will offer dental professionals competitively priced products with the standard features they rely on most. The brand debuts with the introduction of Paradigm™ VPS Impression Material and Paradigm™ Nano Hybrid Universal Restorative—both scheduled for launch in April.
“The Paradigm brand gives dentists the right balance of price and features for everyday dentistry,” said Keith Haig, Director of Marketing for 3M ESPE. “With well made, easy-to-use products from a company they can trust, dentists can deliver quality care even while watching the bottom line.”
The new Paradigm VPS impression material exemplifies the features and value that will be offered by the Paradigm brand. Great for all indications, the easy-to-extrude material flows smoothly without dripping or slumping. Its hydrophilicity helps it produce void-free impressions with great detail. Additionally, good tear strength helps protect impressions from damage and distortion during removal from the mouth. With a range of viscosities and setting times, Paradigm VPS impression materials give dentists options to suit their individual techniques and procedures. Its versatility and price make it great for all indications, including crowns and bridges, bleaching trays, mouth guard trays, study models, and provisional and denture impressions.
The new Paradigm Nano Hybrid restorative also offers a simple solution for everyday restorative needs. It provides great handling without slumping or sticking to instruments, allowing dentists to easily shape the composite. With 12 shades, Paradigm Nano Hybrid restorative offers enough variety to cover most dentists’ daily needs. In addition, it is easy to polish and has excellent strength and wear resistance. This restorative is great for all indications, including direct anterior and posterior restorations, occlusal surfaces, core build-ups, splinting, and indirect restorations, such as inlays, onlays and veneers.
“Paradigm brand products are the new value in dentistry,” said Haig. “With straightforward features and reliable quality, 3M ESPE is giving dental professionals the complete range of tools they need.”
For more information, visit www.3MESPE.com or call 3M ESPE Customer Care at (800)-634-2249.

3M ESPE manufactures and markets more than 2,000 products and services designed to help dental professionals improve their patients' oral health care. 3M Health Care, one of 3M’s six major business segments, provides world-class innovative products and services to help health care professionals improve the practice and delivery of patient care in medical, oral care, drug delivery and health information markets. The recently created 3M Digital Oral Care Department, part of the 3M ESPE Division, aims to accelerate and strengthen 3M’s efforts to lead the digital transformation that is occurring in oral care. For more information on the complete 3M ESPE line of dental products visit the 3M ESPE Web site at www.3MESPE.com or call the 3M ESPE Technical Hotline at 1-800-634-2249. Products are available for purchase through authorized 3M ESPE distributors.

3M, ESPE, Impregum, Penta, Pentamix, Lava, RelyX, Ketac, Filtek, Adper, Sof-Lex and Imprint are trademarks of 3M ESPE or 3M ESPE AG.

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.
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