Venus White Pro Featured in Men’s Fitness Magazine as One of Most Effective At-Home Teeth Whiteners

Posted: March 21, 2011
Venus White® Pro Featured in Men’s Fitness Magazine as One of Most Effective At-Home Teeth Whiteners

Available only through a dentist, Venus White Pro is clinically proven to whiten teeth up to 8.4 shades with virtually no sensitivity


SOUTH BEND, INDIANA, March 21, 2011– Venus White® Pro, the professional, take-home, teeth whitening gel by Heraeus, is receiving special attention in the March 2011 edition of Men’s Fitness magazine as a "foolproof teeth whitener.”

Men’s Fitness magazine, published by American Media, Inc., is the most celebrated men's guide to fitness, workouts, weight loss, health, nutrition and muscle building. In the special report on teeth whiteners, Venus White® Pro, is cited for its use with custom fit trays as one of the most effective whitening options.

Venus White Pro, available only through a dentist, comes in 16%, 22%, and 35% carbamide peroxide strengths and also includes 3% potassium nitrate to help reduce sensitivity associated with bleaching. In recent clinical studies conducted by researchers at the University of Texas Health Science Center at Houston, Venus White Pro was clinically proven to whiten teeth up to 8.4 shades with virtually no sensitivity.*

Venus White Pro is part of a 3-level, teeth-whitening system offered by Heraeus to satisfy a range of patients. Rounding out the Venus White line are:

Venus White Max, an in-office whitening system that features three or four 15-minute treatments with 38% hydrogen peroxide gel for accelerated whitening and,

Venus White Ultra, a convenient, entry-level whitening system that includes disposable whitening trays pre-filled with 11.2% hydrogen peroxide, mint-flavored gel.

In addition to special acknowledgement of Venus White Pro in Men’s Fitness magazine, Heraeus and the Venus White line are winning the hearts of mainstream and industry alike with their eye on important social causes such as breast cancer research, oral health care to underserved children, and environmental concerns. Currently, a percentage of every sale of Venus White products goes to support breast cancer research nationwide and in 2010, the Company donated more than $40,000 to the effort. For more information on Venus White Pro or any products in the Venus White line, call (877) 258-5937 or visit www.SmileByVenus.com.


Venus White Pro proudly donates a percentage of all sales to breast cancer research.


* Study on file.


About Heraeus Kulzer Dental: Transforming Lives
The Heraeus Kulzer Dental Division mission is to advance the oral health of patients around the globe. To that end, we continually apply our research, science and global resources to deliver unparalleled innovation and exceptional products to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White® Whitening Systems, Flexitime® Impressions Systems, Gluma® Desensitizers, iBond® Bonding Solutions, PALA® Mondial® Teeth, and Modern Materials® Gypsum Products offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

Heraeus is also one of the leading dental alloy refiners in North America with over 50 years experience. For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.
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