J. Morita Announces Cone Beam/3D Dose Reduction of 30-40%

Posted: February 1, 2011
J. MORITA ANNOUNCES CONE BEAM/3D DOSE REDUCTION OF 30 - 40%

IRVINE, Calif. – (January 25, 2011) – J. Morita, world leader in imaging technology, today
announced a major reduction in X-ray dosage of its cone beam (or 3D) X-ray units. Morita’s 3D
product lines now come automatically equipped with a Dose Reduction Feature that lowers
dosage from 30% to 40% on all three-dimensional fields of view. Additionally, the Dose
Reduction Feature does not diminish clarity of image, and in fact, enhances the display of soft
tissue.

“An important point to make about Morita’s technology is that these units were already on the
lowest end of the spectrum for dosage, this has been demonstrated in third party, scientific
research,” commented Keisuke Mori, Executive Vice President and Vice President of Technical
engineering. “In the nearly 20 years that Morita has been researching and manufacturing 3D
units, our engineers have always been guided by the standard radiographic dosage principles of
As Low As Reasonably Achievable (ALARA) and patient safety. Reducing the dosage an
additional 30% to 40% while enhancing image quality is an incredible achievement.”

The Dose Reduction Feature is rooted in how the machines acquire information. Through
advanced engineering, the intensity of the X-rays has been optimized which decreases the overall
L-615 01/11 level of emissions and dosage. Maximizing the efficiency of the machines has also resulted in
sharper images of soft tissue with fewer artifacts.

“The Dose Reduction Feature is 100% automatic,” said Steven White, Senior Vice President of
Sales and Marketing. “This feature comes standard on every 3D unit Morita sells which includes
the Accuitomo and Veraviewepocs product lines with no retail price increase. Additionally, Morita
3D units that are already in the field can be upgraded with minimal, if any, part replacement.”

More details of this advancement, and the basics of cone beam imaging, will be presented at the
upcoming Chicago Dental Society Midwinter Meeting, February 24 – 26, 2011. Morita will be
hosting presentations by a radiologist daily at 12:00 pm, 2:00 pm, and 3:30 pm at Booth #3006.
You may also learn more by contacting your dealer, or J. Morita USA, at 877-JMORITA (566-
7482). Visit us at www.morita.com/usa.

J. Morita USA, Inc. services North American dental professionals on behalf of one of the world’s largest
manufacturers and distributors of dental equipment and supplies, Japan-based J. Morita Corporation.
The North American office was established in 1964 and is headquartered in Irvine, California. J. Morita
USA is one of the leading companies in the dental market offering innovative and high quality
3D/pan/ceph imaging units, delivery systems, small equipment, and consumable dental supplies.
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