KOMET Carbides Making Huge Impact

Posted: December 17, 2010
KOMET Carbides Making Huge Impact

Fastest Growing Carbide Brand in U.S. Dental Market

Rock Hill, S.C. – December 17, 2010—KOMET is the fastest growing carbide brand in the U.S. dental rotary market.

This announcement was made by Warren A. White, KOMET USA’s Chief Operating Officer of Sales and Marketing. The source of this information was Strategic Data Marketing’s (SDM) Dental Products Trial, Awareness and Penetration Study (DPTAP) for the first half of 2010.

Approximately 20 carbide brands were included in the survey, and it was conducted over the Internet with a nationally representative sample of nearly 800 general dentists.

“On behalf of KOMET USA, I’d like to thank SDM for conducting this survey and providing us with this wonderful news,” White said. “To be named fastest growing carbide brand in the United States is truly an honor. We take pride in the specialized and precise dental rotary instruments we manufacture. Not only is this a testament to our innovative carbide instruments, but it’s a testament to our sales and marketing staff who are spreading the KOMET message. Our customers know the impact KOMET instruments can make on a practice.”

SDM, located in Rochelle Park, N.J., conducts market research designed to guide the product and marketing strategies of its clients. SDM basic objective is to help its clients understand the needs and purchasing decisions of dentists – their primary customers. SDM DPTAP reports provide additional information on patterns of product trial and usage along with detailed information about the position of products sold through direct channels. SDM is committed to maintaining the highest standards of research excellence in helping its clients to achieve an enhanced understanding of the dentists who rely on their products.

About KOMET USA
KOMET is a recognized worldwide leader in the production of highly specialized and precise dental rotary instruments. KOMET operates in the United States under the name KOMET USA, and sells direct to practitioners and dental laboratories. The Company’s US headquarters is located in Rock Hill, South Carolina. For more information about KOMET USA or its rotary carbide instruments, please call 888-566-3887 or visit www.komet-usa.com.

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