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SensAble Technologies Posts Record Dental Sales in Q2 2010

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Posted: July 21, 2010
SensAble Technologies Posts Record Dental Sales in Q2 2010, Driven by Worldwide Adoption
As Dentistry Goes Digital, Labs are Drawn to SensAble’s Integrated Dental Lab System and X-treme Support; Recent Financing Round Helps Propel Sales, Marketing, R&D

WOBURN, Mass.--(BUSINESS WIRE)--SensAble Technologies Inc., a privately held provider of 3D modeling software, haptic devices and dental restoration design and fabrication solutions, announced that it achieved record dental sales during its second quarter ending June 30, driven by worldwide popularity of its integrated SensAble Dental Lab System (SDLS). As dental labs rapidly adopt digital technologies, sales of SensAble’s systems increased across all geographies, and the company added new SensAble Authorized Production Centers (SAPCs) – labs that produce restorations for their own dentists, as well as provide scan, design and fabrication services to other labs – in Korea, Japan, Canada and the US.

SensAble partly attributes its strong dental sales to the increasing demand for partial dentures, which are gaining favor as Baby Boomers age and the economy is driving patients to seek more affordable options than dental implants. As the only provider to offer a lab-proven digital solution for the production of both partials and crown & bridge restorations, SensAble is helping labs increase their productivity and capitalize on the shifting mix of dental work. The SDLS’s ability to digitally design flexible partials, a more aesthetic restoration being embraced by dentists and patients because it is nearly invisible and more comfortable, drove a number of key sales. SensAble’s announcement of new impression scanning capability in Q2 also propelled sales, since it saves time by allowing labs to begin digitally designing immediately. Dental labs continue to be drawn to SensAble’s valued system integration and X-treme customer support – services that make their transition to digital much easier.

The company’s recent investments from HLM Venture Partners and North Bridge Venture Partners have also allowed SensAble to expand its sales network, devote more funding to R&D and increase its marketing presence. SensAble added more direct sales reps for its dental business, hired a director of sales for the EMEA region, signed a new reseller in Germany and readied a new modular product tailored to Europe’s typically smaller dental labs for debut in summer 2010. The company is actively recruiting additional dental partners and production centers worldwide.

Beyond its dental business, SensAble also posted strong sales for its FreeForm® 3D modeling solution, used to digitally design complex, organically shaped products, and its PHANTOM® haptic (force feedback) devices used in medical simulation, training and other computing applications where a sense of touch provides a highly realistic user experience – especially important when teaching high-risk, blind surgical procedures. As the world leader in haptic devices and true 3D modeling solutions, SensAble has helped thousands of companies in virtually every industry design millions of parts over the past fifteen years – ranging from fast-food toy giveaways that make children happy to life-restoring medical implants.

“With the SensAble Dental Lab System, we’re designing restorations at least 70 percent faster; and, the precision of the parts is incredible,” said Henry Babichenko, owner of Babichenko Dental Laboratory in Meridian, Idaho. “It provides consistent fit across all of our restorations, because working on a virtual model eliminates the sources of imperfections that you might find in a manual wax-up. The system is reducing design and finishing time for us and chair time for our doctors. It is by far the most productive system in our lab, and has been a great investment.”

“What’s more, SensAble far and away provides the best service of any manufacturer I’ve ever worked with.”

“The speed at which labs are going digital to remain competitive is accelerating faster than any other market I’ve seen,” said Bob Steingart, SensAble’s president of dental products. “With all of the changes facing labs, it’s important for them to select not just another CAD/CAM scanner, but a partner that is committed to helping them be successful and ensuring that their investment pays off in their transition to digital dentistry. We think this is one of the main things that differentiates SensAble. Yes, we have great products, and on top of that, we offer complete system integration that allows consistently fitting parts, and a level of customer support that is unparalleled in the dental lab industry. That really makes the difference to our labs.”

About the SensAble Dental Lab System
The SensAble Dental Lab System is an integrated digital solution to scan, design and fabricate common dental restorations. It is the first integrated digital solution to support the production process for removable partial frameworks, as well as full contour crown and bridge. The system’s unique 3D “Virtual Touch” stylus allows technicians to digitally design multiple restoration types with unmatched speed and precision – while keeping the artistry and manual dexterity they have spent years perfecting. In the SensAble system, technicians hold a “haptic (touch-enabled) device instead of a computer mouse. They use virtual wax-up tools to literally “feel” the on-screen model as they apply, smooth and carve “digital wax.” This touch-enabled approach mimics the traditional method of hand modeling dental restorations – yet adds the consistency, precision and repeatability of a digital system. Sold and supported as an integrated system with exceptional customer support, the SDLS is truly the next generation in digital dentistry.

About SensAble Technologies
Founded in 1993, SensAble Technologies is the leading developer of 3D touch-enabled (force feedback) solutions and technology that allow users to not only see and hear an on-screen computer application, but to actually “feel” it. With 41 patents granted and over 8,000 systems installed worldwide, SensAble Technologies' haptic technology is being used in applications ranging from designing toys and footwear, to surgical simulation and stroke rehabilitation, to dental restorations, as well as a range of research and robotic applications. The company markets its own 3D modeling solutions as well as its haptic devices and developer toolkits to medical, dental, design, and manufacturing companies; educational and research institutions; and OEMs. SensAble products are available through direct and reseller channels worldwide. www.sensabledental.com.

SensAble and SensAble Technologies, Inc. are trademarks or registered trademarks of SensAble Technologies, Inc. Other brand and product names are trademarks of their respective holders.
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