J. MORITA USA ANNOUNCES DISCONTINUATION OF ROTARY MASTER
IRVINE, Calif. – (July 14, 2010) – J. Morita USA today announced the discontinuation of Rotary
Master, an electric low speed handpiece. This decision was made as a result of the company’s
desire to focus resources on equipment developed by its parent company, J. Morita Manufacturing
Corporation. This change takes effect immediately, as inventory supplies have been depleted.
This decision does not impact J. Morita’s commitment to the handpiece market. Recent
advancements in turbine design and patient protection have differentiated J. Morita as a leader in
the highly competitive air-driven sector. The company will continue to invest heavily in the
expansion and continued research and development of its current handpieces including TwinPower
Turbine and Air Torx.
“Rotary Master has been a great product for J. Morita USA for nearly ten years,” said Steven White,
Senior Vice President of Sales and Marketing. “We carefully assessed the impact of Rotary Master
sales in North America and concluded this is a positive step that will allow us to focus our current
efforts in the air-driven market. We are thrilled with the product line developed by our parent
company and we are excited about future possibilities for a replacement in the electric category.”
For more information, contact J. Morita USA at 877-JMORITA (566-7482). Visit us at
www.jmoritausa.com.
J. Morita USA, Inc. services North American dental professionals on behalf of one of the world’s largest
manufacturers and distributors of dental equipment and supplies, Japan-based J. Morita Corporation. The
North American office was established in 1964 and is headquartered in Irvine, California. J. Morita USA is one of the leading companies in the dental market offering innovative and high quality 3D/pan/ceph imaging units, delivery systems, small equipment, and consumable dental supplies.