Since Discus Dental introduced it’s Zoom! Take-Home tooth whitening system in October, 2002, this revolutionary professional bleaching product has gained increasing market share as the only take-home system averaging up to 6 ½ shades* of whitening in just one weekend of use. In support of this incredible advance in whitening chemistry, Discus Dental is introducing an all new look to Zoom! Take-Home, including totally new packaging and marketing materials. "The new presentation of Zoom! communicates to patients that they are receiving the state-of-the-art in a take-home whitening product. The packaging redesign is complemented by a more scientific color palette, as well as all new in-office marketing materials. We wanted to ensure that patients understand that they are receiving the very best treatment available today," said Discus Dental founder, Dr. William Dorfman, Century City, California.
With the growing demand for whitening services, delivery systems and patient convenience are increasingly important considerations. According to Dr. Debra Gray-King from Atlanta, Georgia, "More patients come into my office every day asking about whitening products they've seen promoted on television. When I'm able to offer them a technologically superior treatment that works an average of three nights, I am providing them with the best and fastest care possible. It doesn’t hurt that Zoom!'s new packaging is so much more sophisticated and appealing to my patients than anything they'll ever see on supermarket shelves."
Now available in silver and blue, each Zoom! Weekender kit sports a sleek, technical design, projecting its supreme speed and efficiency. And, as with all of Discus Dental’s whitening systems, Zoom! Take-Home is now available in a low sensitivity “Z” formula. Both the 4% and the 6% “Z” formulations contain soothing Potassium Nitrate. For patients with tougher staining, Discus designed a new 3 syringe Weekender kit that contains 12 dual arch applications for up to 12 nights of whitening.
For more information on Zoom! Take-Home and introductory promotions, please call Discus Dental at 800-422-9448 or visit our website at www.discusdental.com.
* Based on overnight wear of 6% formula. Measured by Vitapan® Classical Shade Guide, chromatically arranged. Data on file.
About Discus Dental
About Discus Dental: Founded in 1993, Discus Dental, Inc. is a leader in the dental industry in the marketing and distribution of premium aesthetic and clinical products to dental professionals. The company also provides practice building tools and services as well as expert industry training for the dental community. Discus Dental is headquartered in Culver City, California. More information is available at www.discusdental.com.