Real World Endo

Real World Endo to evaluate endodontic products
Posted: July 2, 2003
In response to requests from dentists, Real World Endo will evaluate and appraise various endodontic products of many manufacturers. They will "certify" those products which meet objective criteria:

• perform as advertised.
• designed for ease of use.
• facilitate treatment.
• competitively priced.
• durable construction.
• guaranteed by manufacturer.

An "RWE" logo will represent those products certified as efficient and effective by Real World Endo. Certification will not be limited to any specific companies and multiple products may be certified in specific areas, such as apex locators.

Dr. Ken Koch says, "It is difficult for a practicing dentist to fully evaluate the many competing products in the marketplace. Our goal is to help dentists see clearly through the fog of slick endodontic marketing." Adds partner Dr. Dennis Brave, "We hope this 'Mark of Excellence' removes guesswork from the decision-making process."

Dentists are invited to participate in the certification process by submitting their own product experiences through the Real World Endo web site, www.RealWorldEndo.com.

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