Computer Assisted Dentistry® Program Raising Patient CAD CAM Awareness
(WILLIAMSVILLE, NY) The Computer Assisted Dentistry® program went “live” this month with the introduction of computerassisteddentistry.com. The website is part of a comprehensive program designed to raise awareness of and increase consumer demand for high-tech, CAD CAM dentistry. Dentists who join the program are listed on the consumer site and also become members of a web based community dedicated to helping those dentists who have already invested in an in-office CAD CAM system, market their practices and be more successful.
The program, which took over a year to develop, surveyed consumers and dentists to uncover a list of consumer motivational triggers which were then built into the messaging.
Mike Brennan, former VP of Marketing for Ivoclar Vivadent NA, created the program. “Like the “Esthetic Revolution”® of a few years ago”, said Mr. Brennan, “our goal is to create a new category of dentistry in the minds of the consumer and make Computer Assisted Dentistry® the next revolutionary concept is quality dental treatment and convenience.”
Included free with the first years membership is a complete marketing package that can be customized by each practice. For more details log on to computerassisteddentistry.com
The Esthetic Revolution ® is a Registered Trademark of Ivoclar Vivadent, Inc.
Computer Assisted Dentistry® is a Registered Trademark of MFB Productions, Inc.