Dr. Fresh®, Inc. Takes Leap Into Natural Products Market:
Company Acquires Assets of Dr. Ken’s® Natural Products Brand
(Buena Park, CA – March 19, 2010) -- Dr. Fresh®, Inc. has announced its acquisition of the assets of Floss and Go, Inc. including the well distributed Dr. Ken’s® Natural Products line. The line of mouthwashes, toothpastes, breath strips, and chewing gums is known for harnessing the therapeutic properties of green tea extract. The move jump- starts Dr. Fresh, Inc.’s entry into the natural products marketplace.
“The Dr. Ken’s brand is a strategic fit for us as we expand our oral care business into the fast growing natural products sector,” says Puneet Nanda, President & CEO of Dr. Fresh, Inc. “At the recent Natural Products Expo, we witnessed first-hand the high degree of credibility that the Dr. Ken’s brand enjoys among natural products enthusiasts.”
“With our extensive R&D facilities and in-house state-of-the-art automatic mouthwash production line, we believe we can achieve economies of scale and reduce current product cost substantially, which makes this a very attractive acquisition for us,” says Daniel Enriquez, VP of Sales.
In marketing the line, Dr. Fresh will be tapping into the considerable expertise of Dr. Ken’s founder, Dr. Kenneth Nussen, a celebrity dentist and a firm believer in the phenomenal benefits that green tea extract brings to oral care products. The products result from Dr. Ken’s lengthy experience both as a private practitioner, researcher and innovator.
“I am a fanatical believer in the quality of these products, and personally use them every day,” says Natalie Butler, President of Earth & Nature, Inc.
Adds Enriquez “Not surprisingly, Dr. Ken’s products are already embraced by doctors of natural medicine. Now, with Dr. Ken as our spokesperson, we plan to invest heavily in building support for the brand among the professional dental community.”
ABOUT DR. FRESH, INC.
Dr. Fresh, Inc. is a manufacturer and distributor of high quality oral care products based in Buena Park, CA. It prides itself for having state-of-the-art R&D labs. Dr. Fresh has been very active in new product development and innovations since 1998. The company has been in acquisition mode, acquiring the Binaca brand in October 2008 and Dr. Ken’s in March 2010. It is known for such brands as FireFly, the # 1 dentist-recommended light-up timer toothbrush for kids, Binaca, the nostalgic breath spray brand, and Infectiguard, the hand sanitizer brand known for unique moisturizing properties.
ABOUT DR. KEN’S BRAND
Dr. Ken was initially launched by the celebrity dentist Kenneth Nussen who is also a cantor for his synagogue on weekends. He is a firm believer in green tea extracts. He believes that nature has provided us enough ingredients to help cure many ailments today. He loves research and plans to devote his time creating better products for coming generations.