PATTERSON DENTAL TEAMS UP WITH UNDER ARMOUR
Named exclusive distributor of UA Performance Mouthwear in Canada
MONTREAL (March 3, 2010) – Patterson Dental Canada announces its role as the country’s exclusive distributor of Under Armour Performance Mouthwear™, an innovative line of custom mouthpieces and mouthguards that provide athletes in any sport the ability to unlock their full potential. Powered by ArmourBite™ Technology, UA Performance Mouthwear can improve strength, endurance and reaction time, reduce athletic stress, and with the mouthguard, reduce impact from blows to the jaw.
When athletes exert themselves, clenching the jaw is a natural reaction. Teeth-clenching, however, triggers the excess production and release of hormones, such as cortisol, that produce stress, fatigue and distraction, hindering an athlete’s performance. ArmourBite Technology in UA Performance Mouthwear relieves pressure on the temporomandibular joint (TMJ) and prevents the excessive production of performance-sapping hormones.
“This is an incredible opportunity to help our customers leverage a powerful sports brand and innovative product to help grow their practices,” said Ross McCallum, national marketing director for Patterson Dental Canada. “This product will be a game changer not only for our customers’ businesses, but for their patients who want to improve their athletic performance.”
UA Performance Mouthwear was introduced in the U.S. last August and is currently being offered by more than 2,000 dentists nationwide. Hundreds of professional, college and Olympic athletes, including UFC welterweight champion Georges St.-Pierre and a roster of NHL all-stars, such as Jonathan Toews, Michael Cammalleri and Brad Richards have been fitted with UA Performance Mouthwear.
“It’s been incredible to help bring our technology not only to professional and amateur hockey players, but to athletes in all sports and at all levels,” said former NHL hockey player and pro coach Cam Stewart, now vice president of Bite Tech, Inc. Canada. “For me, wearing the mouthpiece has dramatically changed my post-concussion syndrome and, in turn, my quality of life, and I’m excited to help dentists introduce this technology to all of their patients.”
ArmourBite, the patented technology in UA Performance Mouthwear, was created by Under Armour’s partner Bite Tech, Inc., a Minneapolis-based company that has spent over 15 years conducting research and science on developing mouthwear products that improve athletic performance. Bite Tech has conducted years of independent studies at some of the nation’s top universities and research centers, including The Citadel and IMG Academies, which have proven the science behind UA Performance Mouthwear.
Available exclusively through Patterson Dental’s network of authorized dental providers in Canada, the current Under Armour Performance Mouthwear line includes:
• UA Performance Mouthpiece –Custom-molded mouthpiece with optimal fit and comfort for non-contact sports, such as baseball, golf, tennis, cycling, and running.
• UA Performance Mouthguard – Custom-molded mouthguard with superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts, and wrestling.
More information on the gear can be found at www.underarmour.ca.
To become an authorized provider of UA Performance Mouthwear, dentists can purchase a Launch Kit from Patterson Dental Canada. The kit includes product samples, educational materials for dental teams and patients, prescription forms, and fitting instructions. Interested dentists should contact their Patterson Dental sales representatives or visit www.pattersondental.ca for more information.
About Patterson Dental Canada
Patterson Dental Canada offers a complete range of consumable dental products, equipment and software, turnkey digital solutions and value-added services to dentists and dental laboratories. The company’s head office is in Montreal including nine local branches throughout Canada. Visit www.pattersondental.ca for more information.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company's website at www.underarmour.com.
About Bite Tech, Inc.
Bite Tech, Inc. is a privately held technology company that is dedicated to improving human performance and health. The company has developed innovative technologies to create performance mouthwear that allows athletes to achieve their true potential and provide enhanced protection for those athletes whose sport demands it. Bite Tech, counts numerous professional athletes, including Minnesota Vikings Adrian Peterson, hockey greats Marian Gaborik and Brett Hull, and football legend Raghib “Rocket” Ismail among its investors. Visit www.bitetech.com for more information.