Keep Your Free Magazines Coming!
What would your patients do if they came in for their appointment and found no magazines in your waiting room?
Do you want to ensure they keep coming your way? We’ll tell you how.
Publishers have been sending complimentary magazines to waiting rooms for decades. And while these publishers would rather sell you paid subscriptions, they realize that you’re not likely to pay for the full range of reading material to appeal to all of your patients. So, to sample their product and generate subscribers, most magazine publishers provide complimentary magazines to doctor’s offices (personal care salons are another favorite).
With hundreds of thousand doctors in the U.S., every office isn’t going to receive every magazine. Publishers rely on a few specialist companies to tailor the distribution of their public place copies to meet their business goals.
Why is this Important?
You know that your patients appreciate having magazines to read when they come for their appointments. You also know that this service saves you hundreds of dollars in subscription costs.
However, free distribution is closely regulated by the advertising industry and concerns have been raised about whether these free magazines are really wanted by offices like yours and whether these publications truly get displayed.
One of the biggest providers of complimentary magazines has done something to address these advertiser concerns. The aptly-named Waiting Room Subscription Services (WRSS,) which works with magazines as diverse as People, National Geographic, Car and Driver and Prevention, has built an online resource to help you get the most from your complimentary magazine service. Their database contains every type of public place location…and your office is probably in it.
On the website www.WaitingRoomPubs.com, you can…
• “Opt-in” to continue to receive complimentary magazines…this will show that you WANT these magazines
• Make sure your address is correct or make a change that are necessary to ensure uninterrupted delivery
• Share facts about your practice to help WRSS send the titles your patients want
• Tell WRSS which magazines you DON’T want to receive…if any
To ensure your preferences are noted and that your complimentary copies continue to come your way, you or your office manager should go this website: www.WaitingRoomPubs.com. Follow the instructions on the sign-in page. The process takes less than 10 minutes and those valued complimentary magazines will keep on coming.
Your patients appreciate having a selection of good reading material when they come in for their appointments. Complimentary magazines fill the bill…and save you money. Take the steps outlined here to insure that your magazine service continues to provide maximum satisfaction to you and your patients.
About Waiting Room Subscription Services (WRSS): WRSS is the industry leader in public place distribution of magazines to medical and dental practices, personal care salons, and many other types of businesses. The company’s been in serving major publishers for over 20 years and counts companies like Time Inc., Meredith, Rodale, Hachette Filipacchi, Condé Nast and others among its current clients.
Contact:
Jack Hanrahan
jackh@wrss.com
212-729-4063