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The Natural Dentist Names Jeff Powers Global Vice President, Sales

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Posted: March 4, 2009

The Natural Dentist Names Jeff Powers Global Vice President, Sales
 
 
Medford, Mass. (March 2, 2009) - Natural Dentist, Inc., the Massachusetts-based company that makes all-natural, clinically-proven oral care products, is pleased to announce Jeff Powers has joined the company's executive team in the position of Global Vice President, Sales.
 
Mr. Powers joins The Natural Dentist with twenty-one years of leadership experience, most recently as the Senior Vice President of Sales for Marketing and R&D at Claridge Foods, makers of La Terra Fina and Circle Foods, where he led an aggressive sales and distribution expansion plan addressing specific customer's needs in the marketplace.  Mr. Powers will lead the sales team and forge partnerships with retailers to build and grow The Natural Dentist brand. 
 
"Jeff has a terrific track record for driving business results and expanding into new markets within the natural category," said Mark Koide, CEO of The Natural Dentist.  "With the sales of natural products escalating from niche retailers to dedicated space in national supermarkets, it is imperative we stand out by capitalizing on the distinctive difference of a natural product that is clinically proven.  We're thrilled to have such an innovator in the natural world come aboard during this exciting time for The Natural Dentist."
 
"During my years of experience at the front end of natural food and beverage expansion, consumers shared a concern for what they were putting into their bodies," said Jeff Powers.  "The same concern is now evident with natural care products intended for oral use.  With the natural category progressing from food and beverage into conventional items, consumer education is greatly needed.  I am excited to work with The Natural Dentist to break new ground and assist in the evolution of natural product use in the lives of today's consumers."
 
Prior to Claridge Foods, Mr. Powers spent nearly three years with Atkins Nutritionals, Inc. (Atkins) where he served as Global Sales Vice President.  Before his tenure with Atkins, Mr. Powers held multiple positions of increasing sales responsibility at E&J Gallo Winery, Danone Group and Walnut Acres.
 
Mr. Powers attended the University of Southern California where he received a Bachelor of Science in Business Administration - Marketing.
 
About The Natural Dentist
The Natural Dentist offers clinically-proven, all-natural oral care products that were created by a dentist and are endorsed by dental professionals. The product line promotes healthy gums and teeth, and provides a safe and healthy alternative to today's mass-market prescription and over-the-counter products, many of which contain alcohol, harsh chemicals, and artificial preservatives, dyes, flavors, and sweeteners. The Natural Dentist Healthy Gums Mouth Rinse is clinically proven to promote healthy gums and teeth by reducing plaque. The Natural Dentist Anticavity Fluoride Rinse protects tooth enamel against decay. The Natural Dentist Healthy Teeth & Gums Toothpaste line uses natural ingredients and no irritating detergents. To learn more about the family of products from The Natural Dentist, visit http://www.thenaturaldentist.com.
 
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