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Sirona to Introduce CEREC Connect

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The World’s First Complete Online Dental Communication Platform
Posted: February 4, 2008

Sirona to Introduce CEREC® Connect: the World’s First Complete Online Dental Communication Platform
 
 Web-based Digital Model Transmission - from the Dental Office to the Lab
 
Long Island City, N.Y. (January 17, 2008) - Sirona Dental Systems, Inc., the company that pioneered digital impressions more than 20 years ago, and the world’s leading producer of dental CAD/CAM systems, today announced the launch of CEREC® Connect, a Web-based communication platform designed exclusively for Sirona CEREC® and inLab dental CAD/CAM users.  The new service will be demonstrated at the Chicago Mid-Winter show in February.
 
CEREC Connect allows direct digital communication between CEREC dentists and inLab laboratories via a Web-based portal.  The service enables CEREC dentists to eliminate physical impressions by electronically transmitting a digitally-scanned impression to the InLab laboratory of their choice. 
 
Moreover, while other digital impression taking systems exist, Sirona has taken the concept one step further, enabling dental laboratories to fabricate digital restorations without the need for a conventional physical model. 
 
“CEREC 3 is currently used by 8% of dentists in the US, and while they primarily use the system for posterior restorations, our goal is to funnel those offices’ anterior work to inLab laboratories,” remarked Norbert Ulmer, Director of Laboratory CAD/CAM for Sirona.  “By using CEREC Connect, the dentist saves time and money using the intra-oral CEREC camera to take a quick, clean digital impression; laboratories immediately receive an accurate, digital model to work from; and patients will have a more pleasant experience.”
 
In the near future, Sirona plans to offer labs the ability to create a physical model from the CEREC digital impression.  "Many labs prefer to work off of a model; our plan is not to insist on model-less dentistry," says Ulmer. "As the sole provider of the model-less digital restoration process, the next step will be to offer laboratories both options, and let them decide on their own when they're ready to transition to the digital method."
 
CEREC Connect is another value-added service created by Sirona exclusively for its laboratory and dentist customers currently using its inLab and CEREC CAD/CAM systems. 
 
For more information about CEREC Connect, please call 866-inLab4U (465-2248).
 
About Sirona Dental Systems, Inc.
Recognized as a leading global manufacturer of technologically advanced, high quality dental equipment, Sirona has served equipment dealers and dentists worldwide for more than 125 years. Sirona develops, manufactures, and markets a complete line of dental products, including the CAD/CAM restoration equipment (CEREC), digital and film-based intra-oral, panoramic and cephalometric X-ray imaging systems, dental treatment centers and handpieces. Visit http://www.sirona.com for more information about Sirona and its products.
 
This press release and any attachment thereto contains forward-looking information about Sirona Dental Systems, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.
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