Sirona Introduces Innovative Pricing Program for Cost-Effective Digital Imaging
Long Island City, NY – October 30, 2006 – Sirona Dental Systems, Inc. (Nasdaq: SIRO), one of the world’s leading manufacturers of high-technology dental equipment, announced today that it will offer a new innovative “pay per exposure” (PPE) pricing program to give dentists the power of digital imaging without the usual capital investment associated with the purchase of a digital unit. Sirona will launch its new ORTHOPHOS XG3 PPE program at the American Dental Association tradeshow in October.
Ideally suited for young dentists building a practice or dentists who are interested in an entry level digital or film-based unit, the ORTHOPHOS XG3 PPE offers significant benefits to the user that are not available with film-based imaging. These include Direct Digital scans in less than 30 seconds; no waste or chemical procedures and costs; better workflow, illustration and analysis capabilities; and, more comprehensive diagnostics capabilities – all resulting in better, faster patient care.
“The PPE program offers the market a completely new avenue for buying and benefiting from direct digital imaging,” said John Smithson, marketing director for Sirona USA Imaging Systems. “We’re putting the power of digital in the hands of the dentist who may not be in a position to invest in a digital imaging system, but who needs the speed, ease, workflow, and diagnostics capabilities of digital. This is an exciting new program,” added Smithson.
Initially offered by Sirona as an entry level panoramic unit with a base price similar to a film system, the ORTHOPHOS XG3 PPE is a variation of Sirona’s ORTHOPHOS XG 3 DS panoramic unit. Users can enjoy the option to purchase and use digital exposures, on a ‘pay as you go basis’, similar to an exposure debit card.
“Not only is our PPE program attractive to dentists, it is easy to implement,” said Smithson. “Sirona recognizes the challenges dentists face today, in managing time, building successful practices, and making technology choices – all while providing the best patient care they can. With PPE, Sirona is offering an innovative and cost-effective approach to meeting these challenges.”
Sirona Expands U.S. Headquarters to Meet Demand
Long Island City, NY– December 6, 2006 -- Sirona Dental Systems, Inc. (Nasdaq: SIRO), one of the world’s leading manufacturers of high-technology dental equipment, announced today that it has completed expansion of its North Carolina-based U.S. headquarters, to accommodate increasing sales growth and training operations, and a growing employee base. Sirona has added an additional 28,000 square feet of operations and warehouse space to meet the increasing market demand for its dental imaging systems and equipment.
“Two priorities in our growth plan are to expand our CAD/CAM capabilities and our educational offerings for distribution partners and practitioners,” said Steve Sutton, Director of Technical Services and Facilities Management of Sirona USA. “We have consolidated our CAD/CAM operations, marketing, and support staffs in the new space, and are significantly increasing our training facilities. In 2007 Sirona will focus extensively on the education of our distributors and practitioners, hosting training classes and seminars on all Sirona product groups,” added Sutton.
“One of the most exciting features of our new space is a new private dental office,” said Michael Williamson, VP of Sales and Marketing of Sirona USA. “We have designed a unique, technologically-advanced dental office, furnished completely with Sirona products, which will be used not only as a private practice but also for conducting educational seminars, product demonstrations, and dental procedure demonstrations on real patients. Our primary initiative this next year is training and education, and what better way to educate our market than through practical, hands-on demonstrations,” added Williamson.
Sirona’s expansion also includes new employee break room facilities, a computer training room, and a large training/conference room that accommodates up to 50 people.
For more details about Sirona’s educational offerings, please call 800.659.5977, or visit www.Sirona.com.