Lanmark Group Named Public Relations Agency of Record for Zhermack, Inc.
Posted: December 7, 2006
Lanmark Group, a full-service advertising, marketing, and communications agency specializing in the healthcare fields, announced that it has been named public relations agency of record for Zhermack Inc., a leading producer of impression materials for dental clinicians and high-tech solutions for dental laboratories.
Specifically, Lanmark Group will be responsible for public relations counseling and media relations coordination by providing strategic planning and tactical execution for Zhermack. Lanmark’s objective will be to firmly establish Zhermack and its products in the United States dental market.
“Zhermack is based near Venice, Italy and is already extremely successful in 100 countries worldwide. Lanmark plans to expand that success here in the United States,” remarked Lanmark Group President Howard Klein. “We will brand the Zhermack name for what they are, a leader of impression materials and high-tech dental laboratory solutions. We’ve started with a full public relations plan and we’ll soon be creating ads geared toward industry publications that feature Zhermack’s premium quality products.”
Views: 16