Lanmark Group, a full-service healthcare advertising, marketing, and communications agency, has recently become an Advertising Specialty Institute (ASI) certified distributor. 

The ASI number has been the gold standard for the advertising specialties industry for more than 50 years.  It remains the only true, consistent industry identifier, recognized by all distributors and suppliers alike. 

“We are extremely happy to be ASI certified,” remarked Michael Caiafa, Lanmark Group director of marketing.  “It’s a nice addition to the already full complement of services we offer our clients.  We have only been ASI certified for a couple of months, and we’ve already integrated ASI services into three successful campaigns.  We are using our certification as a strategic device, and very successfully, I might add.”   

Among other benefits, Lanmark Group will have access to over 4,000 manufacturers, three million products, a corporate gift-giving awards program, service awards, sales incentive programs, and holiday gifts for clients and associates.  “Let’s face it,” continued Caiafa, “a promotional item is simply a promotional item.  But when integrated as part of a marketing and communications plan, it has much more value.  It’s just another small part of an effective overall marketing plan to further benefit Lanmark Group and our clients.”