“The 25 Sure Fire Ways To Destroy Your Dental Practice” written by Dental Industry Practice Development expert, Mike Massotto and Gary Kadi, shares the tried & true secrets of how NOT to build a thriving dental practice and reveal strategies to achieving (and NOT achieving!) the dental practice of your dreams. For dentists everywhere who want to learn how to rid themselves of the self-defeating behaviors that can ruin their happiness in their profession
The 25 Sure Fire Ways To Destroy Your Dental Practice by Mike Massotto and Gary Kadi, humorously traces the typical dentist’s route to upset, despair, loss, and financial ruin and advise you to do the exact opposite. The 25 Sure Fire Ways To Destroy Your Dental Practice is a fast, funny read, enlightening as much as it is entertaining. The authors outline the top 25 mistakes dentists make in building their practice that land their businesses in major trouble.
Each chapter reveals one of the ways dentists unintentionally ruin their business and create havoc and unhappiness in their lives. Below are some topics discussed as well as some (anti) advice examples from their new book, The 25 Sure Fire Ways To Destroy Your Dental Practice.
What Are The Top 25 Ways To Destroy Your Business?
• Realize that it is not a business you are running.
Business matters just have a way of taking care of themselves.
• Nickel and dime people to death.
Someone’s hygiene visit went over by two minutes? Send a bill for the difference.
• Overcharge as often as you can get away it.
Your patients don’t know anything about dentistry so try and get away with everything!
• Hire fast, fire fast.
Here’s a great team morale booster and another quick and easy way to put your practice into the crapper. Hire new staff as quickly and throw them to the wolves—they’ll be just fine.
• Keep your personal life in shambles.
And bring your troubles to the office! To really speed up your practice destruction process be sure to air all of your dirty laundry to your patients and staff.
• Hate kids.
As a matter of fact they have no place in your office.
• Make it a dead-end job for everyone except you.
The sooner you realize these people are nothing more than parasitic drones that are going no where fast, the sooner you will be rolling in the dough at the tops of your profession.
Mike Massotto and Gary Kadi are the Managing Partners of Staff Driven Practices have consulted with thousands of businesses on how they can be more profitable and fulfilling. They have been nationally recognized by ABC, FOX, CNN News, Entrepreneur Magazine and Dentistry Today. Their insight and expertise in business and people development allows dentists and their teams to have a thriving work environment and dental practice. Mike and Gary are located in New Jersey.