MediNiche, Inc., a St. Louis, MO pharmaceutical company, has announced that due to a significant increase in Dentaplex ® , vitamin mineral supplement for healthy teeth and gums, interest among dental professionals, the company is planning a major free product marketing program  to increase awareness, office trial, and patient usage.

Dentaplex helps repair, protect and maintain teeth and gums.  It is the #1 recommended vitamin mineral supplement brand of periodontists, general dentists, and hygienists for perio, surgical, implant and orthodontic patients.  Since market introduction in 2001, Dentaplex has become an integral part of homecare for thousands of patients.  According to Samuel Alioto, MediNiche President and CEO, Dentaplex product and information requests have escalated to a point where additional support is warranted, “We have patiently sat back and watch Dentaplex grow.  Dental professionals and patients have provided extremely positive feedback on their Dentaplex experiences.  It is now time to spread the word”.

Through the end of 2006, MediNiche is offering dental professionals a free dozen bottles of Dentaplex® for the cost of shipping and handling only --- a $200 value for just $13.99.  Customers will receive twelve (12) bottles of fifty (50) tablets; each bottle with a retail value of $16.00, along with patient education information and handout materials.  The offer is valid for new customers only with credit card payment and good only while supplies last.  See attached/enclosed details for more information.

To compliment the free goods offer, new Dentaplex marketing programs will feature a message that highlights the product formula. The Dentaplex formulation is built on a "C-complex" of calcium, vitamin C and carotene, and high potency levels of B-complex vitamins; all key nutrients known to be helpful in maintaining healthy gums and strong teeth. 

MediNiche has also prepared for the increased Dentaplex activity by adding customer service support.  A toll-free telephone number, 1-866-DENTAPLEX, a dedicated email address dentaplex@mediniche.com, and an extensive update of Dentaplex information on the company’s website, www.mediniche.com, have been added to help improve dental professional and patient communication.