WESTERN DENTAL TO PROVIDE FREE SCREENINGS, INFORMATIONAL LITERATURE AND GIFT PACKS AT FIESTA BROADWAY
Western Dental Services, Inc., California's neighborhood dentist and the largest provider of dental services in California, will be a major participant in the City of Los Angeles' 17th Annual Fiesta Broadway festival celebrating "Cinco de Mayo." The festival is being held on Sunday, April 30, from 11 a.m. to 6 p.m. in downtown Los Angeles over a 36-square-block area. It is the largest Hispanic event in Los Angeles County, celebrating the city's rich Latino heritage through a wide array of day-long activities.
As in previous years, dental care professionals from Western Dental will be present to meet and greet attendees and distribute educational literature and gift packs containing a variety of oral care products. The company also will host a "wheel of fun" at its booth where festival attendees can win a number of entertaining and educational prizes.
Free dental screenings will be provided throughout the day, with dentists and support personnel on hand to provide tips on proper brushing and flossing, how to prevent cavities and tooth decay, and ways to ensure healthy gums. Pearly White, Western Dental's very own live, five-foot-tall tooth mascot also will be at the festival to meet and greet the crowd and pose for photographs.
"We are delighted to participate in Fiesta Broadway and show our company's appreciation for the ethnically diverse culture of this area and the unique contributions that have been made to Southern California by our Hispanic and Latino friends and neighbors," said Samuel H. Gruenbaum, president of Western Dental Services. "A number of our offices are located in Hispanic neighborhoods, with bilingual staffs to better serve our patients. We recognize the significance of Cinco de Mayo here and are pleased to support this festival." Gruenbaum added that Western Dental's participation in ethnic events like Fiesta Broadway is a way for the company to help promote better oral hygiene among all families, including those in city's large, vibrant Hispanic communities. "Because there is a high incidence of tooth decay and oral disease among our youth in California, we want to make every effort to reach out and educate them and their families on this vital issue," he said.
Western Dental, he noted, has been active for several years in city and county health fairs, school health programs and other community events and ethnic celebrations such as Fiesta Broadway to better educate the public about oral hygiene. "Community outreach is extremely important to us and we are firmly committed to it," he noted.
Headquartered in the city of Orange, Calif., Western Dental Services is one of the nation's leading dental health maintenance organizations. It currently operates more than 190 dental centers throughout California and Arizona.