Ivoclar Vivadent orchestrated a stellar presence at the 2006 Chicago Midwinter meeting with highly anticipated special attractions and innovative education agendas!
Opening up new roads of opportunity was the innovative IPS e.max Show Booth that changed the landscape of dentistry while communicating the benefits of CAD/CAM technology. Working along side Sirona and Kavo, Ivoclar introduced the concept of “co-petitors” to the marketplace as it excited attendees about the IPS e.max brand.
Also grabbing the spotlight this year was Ivoclar Vivadent’s hugely successful LMT Educational Show, held in conjunction with Lab Day at the Sheraton Chicago Hotel & Towers. Fashioned after the popular “Late Night” television show format, this dynamic learning event was hosted by Dr. Cutis Jansen and featured “special guest” speakers Dr. Robert Winter and ceramists Matt Roberts, Oliver Brix, Nelson Rego, and Lee Culp. Live music and entertainment rounded out the day-long event.
Clinical products featured in Chicago include Bluephase 16i, Multilink Automix, Odyssey 2.4G, Optra, Tetric EvoCeram, and Variolink Veneer. Technical products included BlueLine esthetic dentures, IPS Empress Esthetic, IPS e.max all-ceramic system, and the new P300 and P500 furnaces.