ALACHUA, Fla., October 1, 2004 — NovaMin Technology, Inc. (NTI) today announces the availability of NovaMin®, a patented ingredient that represents a fundamental change in oral care technology. NovaMin® is clinically proven to reverse the negative effects of time and age on teeth, as well as reduce gingivitis and decay by employing the rebuilding minerals nature intended. NovaMin® is the only man-made material known to directly lead to the formation of essential hydroxyapatite crystals, the building blocks of strong and healthy teeth. The odorless, colorless, tasteless and 100% biocompatible nature of NovaMin® makes it an ideal and essential ingredient for virtually any oral care product designed to promote revitalization, remineralization and strengthening of teeth, as well as extraordinary desensitization and impressive whitening effects. Composed of a proprietary formulation of calcium, phosphorus, sodium and silica, NovaMin® is a white powder that can be incorporated into many oral care products. Currently, NovaMin® is the active ingredient in Oravive™ toothpaste, and will also yield a new generation of chairside dental products, such as a root conditioner that lessens the discomfort and improves the outcome of periodontal procedures; professionally-dispensed tooth whitening and desensitizing kits for patients that are more tooth-friendly; and prophy pastes that clean significantly better, with less abrasion.
NovaMin®’s unique biomimetic process uses the body’s existing mechanism for the defense and rebuilding of teeth and gums. Each microscopic NovaMin® particle serves as a delivery system for essential mineral-forming ions. When NovaMin® is exposed to moisture from saliva or tap water, it instantly releases billions of mineral ions that become available to the body’s natural remineralization process. These ions combine with naturally occurring ions in saliva to form hydroxyapatite crystals, the primary constituent of healthy teeth and bones. This massive release of ions can also reduce inflammation and kill the bacteria that cause gingivitis.
In the specific application as a toothpaste additive, research has shown NovaMin® to improve remineralization in early carious lesions by up to 68% versus fluoride; for those with gingivitis, a 59% reduction in bleeding index; for those with teeth sensitivity, up to a 93% reduction in sensitivity; for those looking for a brighter smile, several shades of whitening; for people with dry mouth or reduced saliva, NovaMin® releases enough ionic calcium and phosphorus to double available levels, while increasing pH to facilitate mineralization. And nearly everyone benefits from significant reductions in plaque and calculus.
NovaMin Technology, Inc. (NTI) is a subsidiary of USBiomaterials Corporation, a medical technology company that originally developed the technology for its bone graft substitute products. USBiomaterials has expertise in bioactive ceramics, a class of materials that includes NovaMin®. It is NTI’s vision to establish NovaMin® as a ubiquitous and expected ingredient in most oral care products. For more information, contact Randy Scott, President and CEO of NovaMin Technology, Inc. at (386)-418-1551, fax (386)-418-1465, or e-mail rscott@novamin.com.