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Productive Dentist Academy Lifts Executive Leadership

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Posted: May 20, 2022
Edited by Dentaltown staff

ANACORTES, Wa.—Productive Dentist Academy (PDA), dental consulting and marketing firm, announces the addition of Dr. David Porritt as Chief Strategy Officer (CSO) and Deni Hall, MBA, as Chief People Officer (CPO).

As Chief Strategy Officer, Dr. David Porritt brings more than two decades of strategic dental business experience to PDA. He is also Productive Dentist Academy Lifts Executive Leadershipthe founder and president of DSP Capital Partners, LLC, a management and capital acquisition consultancy specializing in assisting dental start-ups and growing companies that deliver dental products and services to the market. 

“David is a highly regarded educational advocate of dentists,” said Dr. Victoria Peterson, co-founder & CEO of PDA. “His doctorate in business arms PDA with proven insights that support our mission of leveling the playing field for independent dental practice owners. Dr. Porritt’s role as CSO is to support the evolution of PDA’s business platform so dentists can optimize profitability, improve the patient experience, and align their team with the vision of the practice.”

Dr. Porritt received his Bachelor of Science and Master of Business Administration degrees from Capella University, and his Doctor of Business Administration from Trident University International.

Deni Hall, MBA, serves as PDA’s Chief People Officer. As part of the company since June, 2021, Ms. Hall provides the architecture, and is tasked with aligning talent and culture of the company to support the strategic vision.

Productive Dentist Academy Lifts Executive LeadershipIn her previous role as Execution Strategist at Lean Forward Leadership Solutions, Ms. Hall developed and implemented a strategy that introduced behaviors necessary to create a consultative selling culture, and she designed an internal coaching methodology for senior leadership to ensure ongoing behavior change. Prior to this role, Ms. Hall worked for Luxottica Retail and Pacific Dental Services.

As CPO, Hall brings award-winning cognitive and behavioral methods and tools utilized by high performance teams in a variety of industries, including dentistry.

“Ms. Hall is tasked with continuing our commitment to providing best-in-class business advisors, team development coaches, and marketing consultants. Working side-by-side with Dr. David Porritt and Chief Communications Officer Regan Robertson, independent dentists now receive cutting-edge methods previously reserved for large corporations,” Peterson said.

Ms. Hall received her Bachelor of Art in Business Administration and Marketing from University of Colorado, and her Masters in Business Administration from Lake Forest Graduate School of Management.

For more information, visit Productivedentist.com.

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