Colgate-Palmolive Partners with 3Shape to Deliver Personalized Tooth Whitening Experience

Posted: January 24, 2022
Edited by Dentaltown staff

COPENHAGEN—Colgate-Palmolive and 3Shape are partnering to introduce the Colgate Illuminator, an in-clinic predictive tool that shows personalized results for consumers of Colgate’s teeth whitening product, Colgate Optic White Professional. The new tool is designed to enable more accurate consultations and deliver an improved patient experience.


Colgate-Palmolive Partners with 3Shape to Deliver Personalized Tooth Whitening Experience



Dentists can access the new Colgate Illuminator software via the new 3Shape Unite digital dentistry platform. From there, dentists can provide each patient with a scan that conveys a simulation of the predicted outcome from the whitening treatment. 3Shape’s new software, available to dentists as an in-clinic app, employs an evidence-based algorithm to display an interactive before and after patient photo. The software provides a predictive preview of how the teeth will look following the treatment process based on a patient’s age and teeth shade.

“Colgate believes bright futures start with beautiful, healthy smiles. We’re proud that the Colgate Illuminator improves the whitening experience for both dentists and patients. With this predictive, innovative tool, dentists can personalize the whitening experience by showing patients how their teeth could whiten when using Optic White Professional high-impact tooth whitening products based on results achieved in clinical studies. And we believe patients are going to love seeing what is possible and how their bright new smile could look," said Dr. Maria Ryan, Colgate-Palmolive’s chief clinical officer.

“Colgate’s incredible whitening solution is now paired with 3Shape’s market-leading software and integrated into the groundbreaking 3Shape Unite platform. We’ve created a smile whitening simulation tool that has the potential to really help ease patients’ aesthetic concerns: it’s fast and powerful. We believe that partnerships like this are the way forward when advancing patient care and improving the patient experience. Colgate customers can now have quick and simple dentist consultations that model realistic predicted whitening transformations as part of a tailor-made experience. We couldn’t be prouder to partner with Colgate to deliver this innovative new solution,” said 3Shape CEO Jakob Just-Bomholt.

For more information about the Colgate Illuminator software, click here.
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