Aligner Company Candid Closes Direct-to-Consumer Business and Focuses on Dentist Network Model

Categories: Orthodontics;
Posted: January 24, 2022
Edited by Dentaltown staff

NEW YORK—Candid, a clear aligner company, is closing down its direct-to-consumer business as well as all 45 Candid Studios. Founded in 2017, Candid is now entirely focusing on growing its nationwide network of CandidPro dentists by working in direct partnership with dental practices and DSOs to offer telehealth clear aligner therapy.

A significant number of the 100,000 patients Candid has treated expressed interest in starting their remote clear aligner treatment in the care of a dentist and the company is responding by focusing on its hybrid remote/in-office model. Since CandidPro’s launch, the service has become available in more than 300 individual dental practices across the country and Candid has partnered with several DSOs. By the end of 2022, CandidPro plans to have more than 1,000 offices and a presence in all 50 states.

The CandidPro model is said to reduce chair time due to its CandidMonitoring virtual check-ins and patients' use of the CandidApp, which is available in the Apple App Store, to scan their teeth, access support and follow their dentists’ instructions. 

For more information, candidco.com
 
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