Tab32 Names Melissa LuVisi as Chief Strategy Officer

Posted: October 19, 2021
Edited by Dentaltown staff

ROCKLIN, Calif.—Tab32, a cloud-based, full-service technology platform, recently announced the appointment of long-time executive and senior leader Melissa LuVisi as the company’s chief strategy officer. In the newly created role, LuVisi will work closely with CEO Kiltesh Patel, the board of advisors, and the senior leadership team to drive corporate strategy across all areas, including account management, sales, marketing and R&D. 


Tab32 Names Melissa LuVisi as Chief Strategy Officer


Since joining Tab32 as VP of marketing/sales, LuVisi has played an instrumental role in bringing the company's solution to the dental community. Making $1M+ in sales her first year, LuVisi has cultivated a deep expertise across the industry spending the last few years focusing on the ever-evolving emergence of dental service organizations. 

Drawing on 15 years of experience in digital marketing, social media and tech, LuVisi shaped Tab32’s brand stories to raise awareness of its technologies. She has worked with dozens of practitioners, managers and business leaders to tackle tough conversations around data warehousing, tech consolidation and patient-first workflows. 

LuVisi’s evolving role at the company also saw her lead its business development efforts, brokering and strengthening relationships with some of the industry’s largest and fastest growing DSOs, including Specialty Dental Brands, Smile Dental America and Full Smiles.

Before joining Tab32 in 2017, LuVisi ran a boutique marketing firm and was frequently quoted as a digital marketing expert. Earlier in her career, LuVisi was instrumental in launching the tech-enabled auditing arm of Fedex Ground real estate department and served as one of the first executive team members at Tender Greens Restaurants, a $200M restaurant group with 25+ locations. 

“In the last five years Melissa and I have worked to grow the company 100% year after year. This new role is a natural fit for her as she has had her hand in every aspect of our company. Her commitment, loyalty and proven track record for success will lead Tab32 into its next phase of growth,” said Patel. “She is a strong advocate for women and has transformed into an influential voice in dentistry. I look forward to continuing our work together.” 

“I have always admired Kiltesh’s integrity and technical expertise. He has built an unparalleled team of experts here at Tab32, and it is an honor to take this next step in my career alongside him,” LuVisi said. “Change doesn’t happen overnight but with the right tools, innovation and commitment, I know we will continue to push the dental industry forward and lead by example.”
 
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