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LivFresh Toothpaste Receives European Union CE Mark Certification

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Posted: June 3, 2021
Edited by Dentaltown staff

LOS GATOS, Calif.—Livionex recently announced that LivFresh Dental Gel, its therapeutic nonabrasive and detergent-free toothpaste, has met the requirements under the European Medical Device Regulations as an over-the-counter toothpaste for the prevention and treatment of periodontitis and gingivitis.


LivFresh Toothpaste Receives European Union CE Mark Certification



LivFresh Dental Gel is registered as a CE Marked product with the German Federal Institute of Drugs and Devices. EU Medical Device approvals are recognized across European countries as well as in most Asian countries, all South and North American countries except the U.S., and Africa.  

“LivFresh Dental Gel represents a huge breakthrough in oral care worldwide. While there are toothpastes that treat and prevent gingivitis, there is no toothpaste approved by any regulatory agency that can claim treatment and prevention of periodontitis, a severe form of gum disease,” said Peter Jacobsen, DDS, PhD, the former chairman of the ADA council on dental therapeutics.

“The timing of the certification couldn’t have come at a more critical time as the incidence of gum disease worldwide has hit epidemic proportions. Research shows that periodontitis is linked as a risk factor to many systemic diseases. Recently it has also been linked to a nine-fold (900%) increase in mortality of COVID-19 patients,” added Hirsh Goswamy, vice president of marketing, Livionex.
 
LivFresh’s mechanism of action enables the tooth surface to repel plaque at the molecular level. This is different than traditional toothpastes which rely on scrubbing and antimicrobials to clean plaque. A double-blind clinical study recently published in the Journal of Periodontology showed that the group that brushed with LivFresh dental gel saw 80% of their diseased pocket depths improve. These results are similar to the reported average improvement observed with professional scaling and root planing when used with FDA-approved locally delivered antibacterial drugs.
 
Additionally, the above study showed that compared to the group using the FDA approved anti-plaque, anti-gingivitis control toothpaste, subjects who brushed with LivFresh saw 2.5 times less gum inflammation and 1.9 times less gum bleeding.
 
For more information, visit getlivfresh.com.
  
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