A research survey by SVS Management shows a strong correlation between patient confidence and visual cues presented in practice communication tools, such as business cards, magnets, recall cards, websites and other practice building materials. These items directly reflect the overall professionalism of the practice and its staff. With all other criteria being equal, it is significant to note that a single item such as a business card or magnet can greatly influence a patient’s opinion and feelings about a practice.
Consumers respond that from the moment of introduction, they begin searching for indicators or some form of confirmation as to why they should select one practitioner over another. These formed impressions also influence the likelihood that a current patient will refer their friends or family.
With thousands of satisfied customers, American Business Card has focused on developing dental designs and products that capture the professional image a practice wants to convey. American Business Card offers hundreds of different designs that range from traditional to sophisticated, as well as contemporary and youthful logos.
After repeated fine-tuning, each American Business Card design undergoes survey and scrutiny by a focus group to determine if the design reflects and coveys the following feelings: professionalism; end benefit and healing; and practice/specialty relevance. Any design that is perceived as unappealing, indicating pain or lacking professionalism is excluded. After final analysis, only those designs that are visually attractive and receive positive feedback are offered to consumers. This process helps ensure that the practice will communicate a professional image while increasing patient confidence and loyalty.
About American Business Card:
American Business Card (www.AmericanBusinessCard.com/800-555-2234) provides practice-building products and services to dental professionals worldwide. From embossed and foiled business cards to high impact websites, American Business Card makes marketing your dental practice easy and affordable.