Brasseler Canada Announces New E-Commerce Experience

Posted: September 7, 2018
Edited by Dentaltown staff

QUÉBEC CITY—Brasseler Canada has launched a new e-commerce experience: shop.brasseler.ca. The mobile-friendly website introduces a customer-friendly shopping experience with advanced search features, detailed product information and an easy-to-navigate interface.
 
“Brasseler Canada’s new e-commerce platform represents yet another step towards the company’s ‘By Your Side’ commitment by satisfying the constantly evolving needs of dental professionals and their desire to access our wide range of dental instrumentation whenever and wherever,” said Steve Fanning, vice president and general manager.
 
Advanced search features allow dental professionals to find what they need, quickly and easily. Shoppers can search for a product by name, product number, category or specific product attribute. Type-ahead search results complete with product images makes searching simple and users can choose the right product for them with a new product comparison tool. In addition, rich product information  provides details such as size, shape, grit and procedure, along with enhanced descriptions, supporting documentation, and videos.
 
“We focused our efforts to develop a site based upon the unique needs of dental professionals in order to exceed expectations,” said Ryan Dew, Brasseler’s senior director, business operations. “We believe shop.Brasseler.ca leads the way in e-commerce customer experiences in the dental industry and beyond.”
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