Sirona Dental Systems, LLC, has expanded its North American Instruments sales force in response to tremendous demand for its recently-released handpiece line. The world’s only full-line dental equipment provider also plans to release innovative instrument products in the queue for late 2005, necessitating additional dedicated instrument sales professionals. In recent months, the following have joined the Sirona team:
Shane Burrows - Territory Manager - Instruments, Northwest Region. Burrow will cover the Northwestern part of the country including Oregon, Washington, Utah, Wyoming, Idaho, Montana, Colorado and Alaska. He began his post in November.
Art Geier - Territory Manager - Instruments, Ohio Valley Region. Geier joined Sirona in January following a very successful career at Oral B. He is responsible for the area comprising Michigan, Ohio, Indiana, Kentucky, West Virginia and Western Pennsylvania.
Dawn Roniger – Territory Manager - Instruments, Mid South Region. Roniger brings strong sales experience and a clinical background to the position to allow for an immediate, positive impact on her territory, which includes North Carolina, South Carolina, Georgia, Tennessee, Alabama and Mississippi. She begins her post in early April.
Margaret Rose - Territory Manager- Instruments, Mid Atlantic Region. Rose brings to her position an extensive background working with distributor partners. Her territory includes Maryland, DC and Virginia. Rose joined Sirona in February.
Timothy St. Clair - Territory Manager - Instruments, Great Lakes Region. St. Clair replaces Michael Haskett who was recently promoted to Regional Manager. He brings a vast knowledge of the handpiece market to his territory, which covers Illinois, Iowa, Eastern Missouri, Minnesota, Wisconsin, North Dakota, South Dakota and Nebraska. He also joined Sirona in January.
“We were quite pleasantly stunned by the overwhelming positive response of US dentists to our handpiece line this past year,” said Michael Leadlove, Director of Sales & Marketing – Instruments Division. “These new hires reflect our dedication to continued growth in this market and our excitement about the inventive products on the horizon.”
About Sirona Dental Systems
Recognized today as one of the world’s leading manufacturers of high quality dental equipment and technologies, Sirona (formerly Siemens Dental Systems) has served equipment dealers and dentists worldwide for more than 125 years. Sirona manufactures a complete line of dental products, including the CEREC CAD/CAM restoration equipment, digital and film-based intraoral, panoramic and cephalometric X-ray imaging systems, dental treatment centers and handpieces. Sirona is committed to creating and supporting the most advanced dental technologies in the marketplace. Sirona’s worldwide headquarters is located in Bensheim, Germany, with U.S. headquarters in Charlotte, North Carolina. www.sirona.com.