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Product Profile: Solution21

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Solution21
Web site Design and Marketing Experts

Changes in the marketplace are occurring faster and faster. More and more, the working professional finds that not only must he be working constantly, but he must be constantly searching for new ways to expand his business. There's an overabundance of avenues for a professional to explore, but most people don't have the time to look and find the best one that will suit them. Indeed, it seems that most of what is out there is designed with a one-size-fits-all mentality. Most service-oriented Web sites and online networks suit consumers looking for a broad range of goods and services, but what about those fields of specialty such as dentistry?

This is where Solution21 comes in. Solution21 is a Web site design and marketing company geared toward professionals in the dental field. It offers a variety of features specifically tailored for dentists, dental labs, orthodontists, endodontists and other dental specialists. Many sites have do-it-yourself, Web site builder capabilities, but many of them produce cookie-cutter Web pages and lack the aesthetic and practical applications which the dental professional demands.

Solution21 offers custom-made multimedia sites to its clients with exclusivity of design in their area. There are no templates. Solution 21 allows its clients to create a custom site from scratch. The client is in control, and can design a site that suits his needs and tastes.

But a nice design isn't enough. Advances in the online marketplace dictate that every Web site has to be an experience. Keeping that in mind, the staff at Solution 21 can create custom flash animation effects, making each Web site a unique experience for the online viewer. With more than a million visits to their clients' Web sites, they are well on their way to doubling that number.

More and more, video presentation is playing a bigger role in generating business online. Video presentation is no longer a luxury, it is a necessity. Merely informing a potential client of a service is not enough; that service must be shown to them. Solution21 offers a variety of video options from patient education videos, to walk-on spokesperson introductions, to in-office video showcases. Using professional actors and filmmakers, Solution21 can produce slick and accessible videos for any dental practice.

Of course, none of this means anything if viewers don't know a Web site exists. Solution21 will guarantee first-page placement on search engines for a flat fee. This is done in three steps. First, Solution21 will utilize search engine optimization in the form of Web site content, links and meta-data management to attract consumers to the client's Web site. Second, the client's Web site will be added to local listings on Google, Bing and Yahoo, thus ensuring that individuals working or residing within the client's geographical area are notified of the dental practice and its contact information. Third, Solution21 will create accounts on Facebook, Twitter and Blogger, creating a presence and brand identity on the social networking platforms. This is combined with paid advertising to guarantee exposure.

As the landscape in the marketplace continues to evolve, the practice of dentistry is becoming more and more competitive. With more avenues for growing a business, it's imperative that those in the dental field utilize these new tools in such a way that will serve them best.

Experience is key, and every dental professional owes it to his/herself to maximize business as effectively as possible. With Solution21 at your side, your future success is assured.
Dentaltown Magazine
September 2025
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