Counterintuitive Thought: Prerequisite to Effective Practice Promotion

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Howie Horrocks and Mark Dilatush, Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Speaker: Howie Horrocks and Mark Dilatush
Category: Marketing
CE Credits: 2
Format: MP4 Video
Learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of re...more
  • 4.5 (2 Reviews)
  • Running Time: 94 minutes
  • Released: 11/30/2011
  • Expiration Date: 6/30/2022
  • Review Date: 6/30/2019
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 2 hours of CE credit by Farran Media.
AGD Code: 550.

There is no fee to view this course. There is a fee of $36 to take the exam and claim CE credits for this course.

Take 4 topics which are vital to the effective promotion of dentistry. Consider & discover what you currently feel is true about each topic. This is your intuitive thought. Then, in the blink of an eye, learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of real world experience and examples. Viewers will walk away from this presentation with a great head start toward improving the performance of how they promote their dental practice.

Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush: Dr. Howard Farran said of Mark, "multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success." Mr. Dilatush is a co-author of Unlimited New Patients – Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:

  • Present 4 vital topics that are required to properly and effectively promote dentistry to the consumer.
  • Bring forward, the audience's current opinion/belief of each of the 4 topics (discovery of the intuitive).
  • Based on 23 years of testing, statistical analysis, and independent consumer research, share with the audience how their current opinions/beliefs may be contributing to less than desirable results from their own promotion.
  • Discuss and present real world examples which supports the counter-intuitive.

Howie Horrocks declares being the Founder/CEO of New Patients, Inc.
Mark Dilatush declares being the Vice President of New Patients, Inc.

CE Reviews


4.5  (2 Total Reviews)
 2 people would recommend this course to a friend.
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
Great info!
User: mksmith
Date: 9/26/2012
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
Wow, that was excellent information.
User: rob80
Date: 5/27/2012
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
Having bought both of Howie's first two books, I wasn't surprised or disappointed with the presentation; it was great. It would be more effective if condensed slightly as 45 to 50 minutes is a more optimal focus span. Great data and presentation Mark and Howie, it helped me realize how to improve my marketing. I know you have email address's listed, a phone number would also be nice. Thank you very much again and I hope to be talking with you soon.
CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 2 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.

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