Social Media Focus: Social Media and the Dental Practice Benjamin Lund, Editor, Dentaltown Magazine

— Benjamin Lund, Editor, Dentaltown Magazine

The World Wide Web is evolving, and so is the way we use it.

The online landscape has given way to social networking giants like Facebook and LinkedIn; the microblogging service Twitter; and multimedia hubs like YouTube, Hulu and Flickr. These are all building blocks in the massive infrastructure known as "social media" (aka "Web 2.0"), a fairly new platform for connectivity that can at times feel both inescapable and daunting. With its presence everywhere from commercials to business cards, and billboards to pizza boxes, small business owners might feel if they don't jump on the social media boat, they could be left in a lurch.

Social media is not intuitive. It can be very difficult to know where to start and easy to feel overwhelmed. Traditional marketing methods are still very effective, but social media is a force to be reckoned with and should not be ignored by any dental practice. In fact, some marketing agencies now incorporate a social media presence alongside the more traditional methods of marketing. Social media allows you to capitalize on the positive aspects of your practice while managing your reputation. Now more than ever, you are in the driver's seat of your marketing vehicle.

As an effort to help you get started, our focus on Web 2.0 kicks off with a quick social media rundown from A to Z by social media consultant Brian Spaeth; author of Social Media for Dentists Dr. Jason Lipscomb presents insights into Google Caffeine and Facebook fan page development; and dental media consultant Rita Zamora discusses the ins and outs of marketing via Twitter and YouTube. Rounding out our coverage is a special feature by Dr. Edward Zuckerberg, a New York dentist and father of Facebook CEO Mark Zuckerberg, who details the reasons why dental practices should get involved in Facebook.

This report just scratches the tip of the social media iceberg, but the insights presented by our knowledgeable contributors should give you a better understanding of how incorporating social media into your marketing efforts can help your dental practice.

Inside This Section
94 But First, A Social Media Primer by Chelsea Patten
95 Social Media from A to Z by Brian Spaeth
96 Make Your Tweets Work for You by Rita Zamora
98 Does My Office Really Need a Facebook Page? by Edward Zuckerberg, DDS, FAGD
100 YouTube: You're on the Air by Rita Zamora
101 Create a Custom Facebook Fanpage for Your Practice by Jason Lipscomb, DDS
104 The Buzz on Google "Caffeine" by Jason Lipscomb, DDS
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