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A Review of 10 Direct Mail Providers (Including Pricing)
As you probably already know, marketing your dental practice in today’s world requires digital marketing such as . However, that doesn’t mean you can neglect traditional print advertising. In particular, direct mail (specifically postcard marketing for dentists), is an inexpensive, high-ROI way to...  Read More
Keep Up With The Times By Building Your Online Presence
 An Interview With Dr. Melissa Zettler on Dental Practice GrowthI recently had the chance tointerview Dr. Melissa Zettler who is the owner of  in SavageMinnesota. Dr. Zettler is an extremely experienced dentist with a verysuccessful practice. Let’s jump right into the interview and see what...  Read More
Dentistry's #1 Underutilized Marketing Strategy with William Glass - DPS002
In today’s episode, our guest William Glass talks about Dentistry’s #1 underutilized Marketing Strategy, and how you can use it to create a flood of new patients. We talk about what you can do to satisfy both your long-term and short-term marketing and business goals, as well as how to use social...  Read More
How To Leverage Current Patients For Extra Practice Revenue
This article is somewhat ironic, or at least contradictory, as part of our business is focused on helping Dentists bring on new patients by allowing them to pay per referral, but we wanted to focus on the important aspect of leveraging your current patients to increase your revenue. Dentists...  Read More
You Can Win a Prize by Reading this Blog: Highlighting Possible Discussion Points of Blogs to Come
Every week we release a  on subjects that are actively on the mind of Dental Professionals in North America. As the industry and information changes, so do the content of our blogs. Today we will be highlighting possible discussion points of blogs to come.The North American Dental Industry is a...  Read More
Testimonials: Loyal Members of the M.A.R.S Family, Speak Up! Speaking About the LibertyBOSS Amalgam Separator
Today’s blog will be providing some examples of the testimonials we have received over the years. We hope the experiences of some the members of our Family of Environmentally Friendly Dental Practices will encourage others to share their stories as well.M.A.R.S is grateful for the following of...  Read More
Most of the people, almost 90% of those who are between 18 to 24 years and 56% of those who are between 45 to 64 years, would trust healthcare information found via social media and shared with friends. This also includes the online reviews, and the word of mouth advertisements which still remain...  Read More
Market Maker Blog: Ways to Maximize the Value of Your Dental Practice: Part 1- Growth
A firm with steadily growing revenues is more valuable than one with stagnant or declining revenues. For a dental practice, growth in revenues comes from two main sources: an increase in the number of patient visits and increases in revenue per patient visit. Growing your patient baseSteady growth...  Read More
Patient Reviews: Winnning the Online Popularity Contest
Like it or not, reviews are here to stay. Recently, we analyzed the over 11,000 reviews scraped from the internet, from our over 140 practices connected to review management software. The results might surprise you.Dig into this data:The average rating of all dentists in our pool of 141 - 4.82...  Read More
Is There Reason for Optimism in Dentistry? A Demographer's Perspective
I have read a great deal about how DOOMED the profession of dentistry is.  I have also been working in the profession for more than 35 years and I can say that what you have heard may need a little mitigation.  So, here are some thoughts from an outsider.Is There Reason for Optimism  Read More
Before You Invest in Marketing, Read This
Marketing without a plan may be the most expensive mistake I witness practices make.  Whether you are just starting out, or you're 30 years deep into your career, the things your dental practice needs to grow the practice changes over time.  Don't do direct mail, just because you think you need to...  Read More
Market Maker Blog: Sales and Marketing for Dentists Made Simple
Selling and marketing are two essential skills that all successful dentists need, but most dental schools largely ignore.  For scientifically trained dentists, the need to learn these skills may feel baffling at best, and sleazy or manipulative at worst.You can't help people if they don't know you...  Read More
Start Spending Time With The Right People
Who in the world are the right people?The ones who build you up, who challenge you, who believe you CAN do the good stuff.“You are the average of the five people that you spend the most time with.” ~ Jim Rohn If they are negative, you will be surrounded and enmeshed in negativity.  If they are...  Read More
13 Entrepreneurial Lessons For Dental Practice Owners: Part 1
In this episode, I’m joined by multi-practice owner and good friend Dr Nauv Kashyap. We discuss what we think are some key entrepreneurial principles to become a great dental practice owner. No more being an employee in your own business. We share our tips and insights for how to transition into...  Read More
 The Importance of Reinventing Yourself  with Dr. Mark J. Fleming DDS
 Our guest this week is Dr. Mark J. Fleming DDS a consultant to various Dental Manufacturers and the Clinical Consultant at Spear Education. In this episode, he talks about the importance of reinventing yourself as both a practitioner and as a person. He talks about the importance of taking chances...  Read More
Dentists – Online Dental Marketing
Be RIGHT there!Awareness about Oral Health has significantly increased among people and they are keen to engage themselves with the right dentist to get proper dental care for their entire family. How do they find a dentist? – This is the key question which paves way for planning a marketing...  Read More
Why most people fail at the sales process? Part 2/2
In the last blog, I wrote about why the first 2 steps in sales process, building rapport and discovery phase are so important. In this part, I like to cover the three remaining parts: Presentation Once we have built strong rapport with our prospect, and have actively listened and learned about the...  Read More
Why most people fail at the sales process? Part 1/2
Majority of sales people fail in making a sale. That is a fact ! It is important that we look at why the rate of failure is high among sales people and rate of success in sales is limited to only a very few people for any profession or industry. Sales is a process and those who understand the...  Read More
Dentistry Roadmap - How to grow your practice by helping others grow w/ Dr. Lorne Lavine
An interview with Dr. Lorne LavineDr. Lorne Lavine (The Digital Dentist) talks about how to grow your influence by contributing to others success! This episode is brought to you by   Read More
Ground Marketing with Michael Arias
The Ground Marketing Guy, Michael AriasSandy Pardue and Dana Salisbury met up with Michael Arias to discuss how he helps dentists with ground marketing. As an added bonus, Dana recites a Shel Silverstein poem from memory, learned as a child. You'll want to hear this - check it out and subscribe on...  Read More
102. How Mindfulness Contributes to Success, Lessons from the Merrymaker Sisters Emma and Carla Papas
Emma and Carla Papas are the Merrymaker Sisters. They are on a mission to merrymaker over the world, helping people to live a healthy, happy, magic-filled life. They help over 1.5 million people every year with their book, app, programs and podcast. In this episode, it was a pleasure to sit down...  Read More
10 Simple Ideas to Promote Your New Dental Website
You’re launching a new website! Congratulations! You held a photo shoot, collaborated with your designer, reviewed content, and the day is finally here - your fresh new website is ready to launch and “wow” your customers. Now it’s time to sit back, relax, and just wait for...  Read More
Children's Dental Health Month Exposure
I had a chance to get the word out on National Children's Dental Health Month recently at the local TV station. TV can be a wonderful way to get your message out there. Not a bad idea to reach out and explain the interest and appeal their audience would have in something like this. It's a win/win...  Read More
3 Easy Steps for Eliminating Your Competition
It's a crowded marketplace, you have to do everything you can to stand out from the crowd; this means, eliminating your competition and leaving as far back as possible in your rearview mirror! Easier said than done; right?   You read mountains of articles which promise helpful tips but they don't...  Read More
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