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Dental Marketing (The Gathering of Intelligence)
Many dentists believe that Google Ads are singularly and narrowly purposed.  Let's drive some traffic to my website (or, so they say).  Hopefully, in the end, some of this traffic will actually place a call to my office and all will be well.  Google Ads, quite honestly, is capable of a whole lot...  Read More
Transitioning into an ever-changing Dental Industry with Dr. John Z. Xu DMD
On this week’s episode of the Dental Up Podcast, Shaun Keating talks to Dr. John Z. Xu, DMD. They discuss how Dr. Xu was able to adapt to a changing Dental Industry in the Digital Age. Dr. Xu talks about why it’s important to ask as many questions and get involved as much as you can in your Dental...  Read More
144: Michelle Strange | Philanthropic Marketing
In this episode I WILL need your feedback! We need to know if this is something that… if it was happening in your community, what would you want in return truly? Listen in and brainstorm with us how Philanthropic work (in your community) can bring in more awareness, new patients, and how you may...  Read More
Rule of Thirds
It's great to be optimistic but Joe shares a great trick to keep your startup grounded and prepared for any unseen circumstance.Law of Thirds  Read More
A Conversation with the Queen of Smiles Dr. Catrise L. Austin, DDS
Our guest this week, on the Dental Up Podcast is “ The Queen of Smiles” Dr. Catrise L. Austin, DDS. We chatted with Dr. Austin about her impressive list of famous patients and how a certain artist elevated her career, crowning her “The Queen of Smiles”. We talk about the importance of always...  Read More
HOW OLD IS YOUR DENTAL HEADREST PILLOW?
How old is your dental headrest pillow? If you can’t recall, it’s probably time to replace. The average life-cycle of a typical memory foam dental cushion seems to range around 3 to 5 years. A dental headrest with better-wear characteristics? Choose brand and follow these tips: 1.  CLEANING...  Read More
Dedicated to providing Charitable Dental Services with Dr. Jerry M. Rosenberg, DMD FAGD
On this week’s episode of the Dental Up Podcast, we sat down with Dr. Jerry M. Rosenberg, DMD FAGD and chatted about the powerful and positive impact of providing charitable dental services to both your local community and those abroad.In this episode you will hear about:1. Getting to know Dr....  Read More
Practice Growth: Opening the Front Door, Closing the Back Door and Plugging the Holes
As a dentist, you are certainly out of the norm if practice growth is not on your mind on a regular basis. As business owners, we typically focus on increasing the inflow of people into the business. This was the same strategy that my business partner and I adopted when we purchased our practice....  Read More
Contract Length
Is a longer contract better than a shorter one? Is the shorter contract covering all your needs?Contract Length  Read More
Building a Forever Transaction Through Brushing
In addition to being good word-game players and world-class worriers, we Kellmans are exceptionally prolific plaque producers, and so I have been going to the dentist every four months for cleanings since I was a teenager. And I spend a lot on toothbrushes and hygiene care.For years, I have said I...  Read More
Using Ground Marketing to Grow Your Dental Practice Fast
It’s no secret that I love . That said, some of my favorite marketing strategies are local marketing strategies. So, when I hear about ways to make local networking even more effective, such as by using ground marketing strategies, I pay attention.The term ground marketing essentially means...  Read More
How Using a Dental Headrest Pillow Could Grow Your Practice
Do you use a dental headrest on your dental chair? If not, you should consider the potential marketing value of patient comfort.A more favorable patient comfort experience in the dental chair, could directly improve the frequency of six-month check-ups, patient retention and referrals. There is a...  Read More
Embracing Social Media and New Age Networking with Dr.Gabe Rosenthal DDS
We have Dr. Gabe Rosenthal, DDS stop by and chat with us about the importance of embracing social media and adapting to the new age of networking, on this New Episode of the Dental Up Podcast. We talk about his startup and how he got involved with famous athletes, musicians, YouTubers etc. We...  Read More
105: Blue Sky Dental Group | Dr. Jonas Ash
Get ready to hear numbers! : Dr. Jonas Ash! In episode 105 Dr. Jonas tells us all about numbers! He tells us the price for his buildout, what his current production & collections are, how much he is paying for marketing (and who he is using for marketing, and how bad he was affected by the slow...  Read More
99: Voices Of Dentistry – Why Downsizing May Be The Best Thing You Can Do To Grow Your Practice
Episode 99 is here! In this episode I am at Voices of Dentistry interviewing: Dr. Justin Bhullar. Such an awesome and great guy, it was truly a privilege to interview him and really ask him questions that I KNOW many of you want to know! In this episode we discuss how he acquired and help start so...  Read More
98: Voices Of Dentistry – Our Perio Team & Scaler 2 Schedule, How Can They Benefit Your Practice?
CLICK HERE TO LISTEN TO THE PODCASTYou know what they say… good things come in pairs! (at least that’s what I’ve heard people say) and this episode proves it! In episode 98 I hit you with 2 separate interviews joined into one great, jam packed, episode! I have the privilege of interviewing a long...  Read More
You are a great dentist. However, even a great dentist can’t succeed if they’re losing most of their patients to their competition. As more dentists open private practices , competition is only bound to heat up. You need to play smart and improve your patient retention rate.Here are five  you...  Read More
Voice Search Optimization: A New Phenomenon You Cannot Ignore
Voice search is a rising phenomenon that is changing SEO and the digital marketing world as we speak. People are using their mobile phones and home assistant devices to look for local businesses and services. Your dental practice is no exception to this trend. Voice search is different in many ways...  Read More
The Most Important Productivity Factor Most Dental Practices Ignore
           When dental practices want to increase productivity, the natural instinct is to increase their marketing efforts. After all, new patients are the obvious way to increase productivity. And since we can use Facebook to attract new patients on autopilot, increasing marketing efforts is an...  Read More
Whether it’s a routine exam or treating an existing acute dental issue, dental professionals often have a difficult time conveying the importance of routine and timely dental care. Despite the plethora of studies connecting dental health to overall health and well-being and all the cutting edge...  Read More
Use This One Simple Trick To Get More Positive Reviews Of Your Dental Practice
One of the first questions we get from almost any dentist we speak with is how to get more five-star reviews for their practice online.With sites like , and other assorted review sites, it only takes one bad review to leave a stain on your online profile. Trust us when we say that the one patient...  Read More
126 - Word of Mouth Marketing Rule #4: Earn Their Trust And Be Worthy Of Their Respect
Word of Mouth Marketing - Rule #4:  If your prospects or patients don’t respect and trust you … you can forget about them becoming outspoken advocates for you, your practice and your brand. Listen, you can deliver exceptional results for your prospects and patients (even “Wow” them) with awesome...  Read More
Does Your Dental Marketing Have a Cavity? Don't Wait Till It Hurts.
It doesn't hurt, so why do I need to have this cavity filled?I'm willing to bet that as a dentist, you hear this feedback on a near weekly basis. Patients come in for a routine checkup and a cleaning, thinking everything is fine (because after all, if it doesn't hurt it must be okay as is), and dig...  Read More
125 - Word Of Mouth Marketing Rule #3: Thrill, Excite and Delight Your Prospects and Patients!
Prospects and Patients that have been excited & delighted (i.e., “Wowed!”) are going to be your greatest advertisers and promoters.   So, how do you “WOW” your prospects and patients?     Create amazing products    Deliver superior service    Make their experience remarkable    If problems arise,...  Read More
124 - (1 of 2) “Is It True That Starting A Podcast Can Explode Your Business?” w/ Dave Jackson – Host & CEO of The School of Podcasting
I’m starting a new series today on how you can use podcasting to build a tribe of loyal followers and fans, without spending a lot of money and without being overwhelmed with tech stuff. My goal for this new series is to show you how podcasting can lead to explosive growth for your brand, your...  Read More
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