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#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.#98: Top 10 Ways to Destroy Your Advertising Results Part 2Join...  Read More
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.ListenPodcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties Over-allocating budget to...  Read More
#40: Commitments to Make to Yourself
What commitments can you make to yourself for a better practice?Listen View your practice as a business Fighting reimbursement entities, corporate entities Your mental image of a "practice" "I don't need marketing. I have organic referrals" Commit to a...  Read More
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.ListenPodcast Highlights: Assessing your marketable assets Assessing your website, text & email,...  Read More
Dental Marketing Mastery Episode 6: Media Types -- Where do I put my money?
In Dental Marketing Mastery Episode 6, we delve further into the various media types, such as internal marketing, mail marketing, the internet, telephones, print media, and mass media.Which media types will give you the most ROI? What percentage of your budget should you put towards each media...  Read More
Dental Marketing Mastery #4: How to Budget Your Marketing
In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and...  Read More

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