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Dental Branding is Broken (The 8E8 Show Ep67)
Dental Branding is Broken (The 8E8 Show Ep67) On Episode 67 we talk about why dental branding is broken and how we can fix it.Article -What’s the ROI of Your Face? -Music - Sweet Amnesia by KoKo (@djkokomusic)iTunes LinkStitcher...  Read More
You Should Know Your CPA: Cost Per Acquisition
When I first started helping my friend out with his , I didn’t know much about marketing itself. However, as an engineer, I knew Math, and with some basic math, I could easily do something that would help my friend’s practice.I was trying to figure out going into business for myself so...  Read More
First off, let’s explain what Pokémon GOis. Pokémon started as an RPG game for the Gameboy back in 1998. Users would go around the Pokémon Universe collecting Pokémon (originally called pocket monsters) and training them until they could battle other trainers. In...  Read More
How To Attract New Patients Through The Chamber of Commerce.
These past couple of weeks I’ve had so many meetings and consultations with dentistry’s who seem to have different problems obviously but some similar complaint.One major complaint that has popped up a lot last week was that their Chamber of Commerce SUCKS!You either feel that the...  Read More
Are you a dentist or a lifestyle enhancer?
So I know you’re reading the title and thinking “yeah I know we improve lives already!” but do you? Does your practice show that? If there is a type of service or some sort of product that enhances or upgrades a person’s lifestyle, then they are going to want the best....  Read More
Marketing Step #1: Start with Why
One of my favorite TED Talks is by Simon Sinek, called Start With Why – how great leaders and organizations inspire action.In his talk,Sinek shares a simple concept that every practice owner and practice leader should master. Every dental professional was drawn to the industry, profession...  Read More
Email Marketing for Re-callsHave you ever wondered why when you buy a new pair of shoes,buy a new car, or buy a certain brand of clothes… then you see EVERYONE drivingthat new car, wearing those new shoes, or wearing that certain brand! That’s becausebefore you bought it, it really...  Read More
Changing your dental marketing mindset
Changing your mindsetI understand why many of the dentists out there are still of the mindset that marketing is wrong. But many excellent dentists have realised that, to grow their practices, marketing is necessary. To stay and flourish in business, you need to embrace marketing and recognise it as...  Read More
5 Ways Dentists Can Connect With Their Patients
When it comes to youror connecting with your patients, there are so many things involved that can cause a relationship to go down the tubes. The secretary answering the phone in a less professional manner. A patient coming on the 'wrong' day. You know the day that you have patients back...  Read More
Why Would A Dental Practice Want A Mobile App
Why Would Your Patients Want Your Mobile App?When the developers of the dental mobile app first approached me this was the first thing I said to them. Let’s face it why on earth would anyone want to to got the trouble of downloading your mobile app?First let me explain what a mobile app is....  Read More
Does Your Inside Reality Match Your Outside Perception
I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), but it also...  Read More
Should you hire a Consultant?
?Should I hire a Consultant? By: Desiree HowellI hear this mumbled way too often. As a Business Development Specialist and Independent Dental Practice Management Consultant, I will give you the top 3 reasons why you should consider hiring an expert.1. You're the Dentist. When do you find the time...  Read More
Women Are Key To Your Internal Marketing Success
In my last post,, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic "market to everybody with teeth" approach in your direct-mail, web site, billboards, etc., and shifting your message to targeting more ideal patients.Stack the...  Read More
What Are You Doing About Mobile In Your Practice
Your Mobile StrategyNeil SandersonIf you are reading this you are more than likely a dentist so you almost certainly haven’t heard the rumours about what Google is doing for mobile search, which is why you should read this regarding yourmobile strategy.We understand that later thismonth...  Read More
Dental Practice Management: Communication, Influence, Leadership
"Leadership is the art of getting someone else to do something you want done because he wants to do it" --Dwight EisenhowerAccording to Webster’s Dictionary, communication is "A process by which information is exchanged between individuals through a common system of symbols, signs, or...  Read More
Why Your Website Needs A Landing Page
Your Landing PageNeil SandersonMost people think of a website as an entity in its self, this is not the case. Ais a series of pages of which you need to think about landing pages.What is a landing page? Well the description is in the name really, it’s where people land when they first come to...  Read More
Episode 1 - The 8E8 Dental Marketing Show
Episode 1 - The 8E8 Dental Marketing Show In the very first episode we talk about:are reviews really worth it, taking on Coca-Cola and dentistry's number one marketing problem.?Watch the video version of the show...  Read More
Your Dental Website, What's Important
Your Dental Website, What’s Important?The answer to this question “Dental Website, What’s Important?” is incredibly simple really and it’s this: (1) You need to attract as much traffic to your site as possible (2) You need to convert as much of that traffic as...  Read More
How To Grow Your NHS Dental Practice (part II)
How To Grow Your NHS Dental Practice (part II) Neil SandersonI wrote part one of How To Grow Your NHS Dental Practice a few weeks ago, the reason that there has been a little delay is that I have been putting into place a new product to help solve this problem.So let's have a look at the...  Read More
Dental Website Not Delivering High-Quality New Dental Patients Like You Want? Try These 5 Simple Tweaks!
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot LEARN, UNLEARN, and RELEARN."-Alvin Toffler1) Site Speed is Key. Google wants to offer the best to their users and they know people hate to wait. If your website has a slow load time then people...  Read More
The Right (and WRONG) Time To Hire A Dental Marketing Consultant
Is there a right and wrong time to hire a Dental marketing consultant? Absolutely… but not necessarily for the reasons you might think! In this article I’m going to show you 8 criteria that can help you avoid making a disastrous business decision. In addition to the 8 criteria listed,...  Read More
Win New Patients With Social Media Contests & Charities
Have you ever wondered how the brain works and how you can use known brain triggers to help you on social media and in all your marketing endeavors for that matter? You are not alone. Thankfully there is helpful research about how our brain works to point you in the right direction.If you know who...  Read More
How To Reel In New Patients With Your Dental Office's Blog
Have you ever read a great article online or in a magazine and thought, "I wish all my patients would read this article!" Social media has positioned you to have all your patients actually read these kinds of articles. Social media is the place where you become a trusted adviser by distributing...  Read More
Why You Need A Blog On Your Website
Blogging For Your PracticeNeil SandersonBlogging is now essential if you want to have a successful Social Media presence and at the same time get your dental practice website up the Google natural rankings, so first things first, what is a blog?Well you are reading one now, this is my blog and I...  Read More
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