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Are You Focused on Branding or Conversion with Your Dental Marketing?
           I talk with a lot of dentists about growing practices using social media and their websites. While many dentists are recognizing the power of social media and their websites, I’m often surprised by how many don’t think they work. Almost without fail, those dentists have been burned...  Read More
Three Ways to Compete Against Big Corporate Dental Practices
With so many big corporate practices around, are independent practices in danger? How can you compete against $39 cleanings and free TV giveaways?    Independent practice owners worry about these questions a lot. They’re stressed enough as it is. Having to worry about a big corporation putting them...  Read More
3 Easy Steps for Eliminating Your Competition
It's a crowded marketplace, you have to do everything you can to stand out from the crowd; this means, eliminating your competition and leaving as far back as possible in your rearview mirror! Easier said than done; right?   You read mountains of articles which promise helpful tips but they don't...  Read More
Are You Sick & Tired of Burning Thru Money With Weak Ads?
It’s not your advertising; it’s your content, it’s weak so your ads fail!  Learn 3 proven tips for creating a killer message. Patient attraction is EVERYTHING in business! As such, you’re going to learn how to transform your clinic into a patient magnet via improved content marketing strategies!The...  Read More
#90: Making a Good First Impression
In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?#90: Making a Good First ImpressionPodcast Highlights ...  Read More
Dr. Ashley Joves’ Why (The 8E8 Show Ep81)
 Dr. Ashley Joves’ Why (The 8E8 Show Ep81) On Episode 81 I interview Dr. Ashley Joves of Smile & Company.Video Version - Article -The Why - My Personal Story Behind Studio 8E8 -Music - Sweet Amnesia by KoKo (@djkokomusic)iTunes LinkStitcher LinkThe 8E8 (pronounced “88”) Show is a regular YouTube...  Read More
The Key to Great Dental Testimonials is Connecting them to Your Brand
In your marketing it’s always good to have patient testimonials. But it’s even more important to have testimonials that speak to potential new patients.Consider the testimonial that goes something like this. “I came to your office today with an emergency and they got me in right away. I really...  Read More
Marketing Sleep Apnea  (The 8E8 Show Ep71)
On Episode 71 we talk about marketing sleep apnea. Marketing Sleep Apnea (The 8E8 Show Ep71) Video Version - Article -25 Seconds Away -Metz Center for Sleep Apnea -Music - Sweet Amnesia by KoKo (@djkokomusic)iTunes LinkStitcher LinkThe 8E8...  Read More
The Savvy Dentist #44: Diamonds And Ferraris: How To Design A Luxury Experience, with Karl Schwantes
The Savvy Dentist PodcastWhere Great Dentistry Meets Great BusinessCreate a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs, and athletes. Listen in as guests share their stories, ideas and business techniques that you can take...  Read More
#49: Who Are You? | Avoiding Bad Perceptions
ListenWho are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on demographics ...  Read More
The Savvy Dentist #40: Challenging Industry Conventions (and Why You Should) with Clarissa Rayward
The Savvy Dentist PodcastWhere Great Dentistry Meets Great BusinessCreate a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs, and athletes. Listen in as guests share their stories, ideas and business techniques that you can take...  Read More
#39: Branding vs. Branded | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.ListenPodcast Highlights: Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of...  Read More
How To Be The Beckham Of Dentistry: 7 Ways To Boost Your Brand
What do dental practices and soccer have in common?David Beckham.How? Let me paint a picture for you.There is no one quite like David Beckham. He’s a talented footballer and household name.But he’s also a world famous – and world class – iconic brand. The man is a marketing...  Read More
Meet Canine®
Mighty MolarMan's® trusted companion and friend is his doggie, Canine®. When not howling at the moon, Canine® advocates for pets overall health and well-being."Doggies have molars too", reminds Canine®. He encourages families to take their pet in for a professional cleaning at the...  Read More
5 Key Elements to Define Your Brand with Adrion Porter
5 Key Elements to Define Your Brand with Adrion Porter This episode ofis all about Building your Brand. After helping HBO, Citigroup, and Cartoon Network build their Brands, we are thrilled to have Adrion Porter as a guest on the...  Read More
Branding Is NOT Entirely in Your Hands
Published on Dec 1, 2015Dentists who move away from traditional brand marketing can achieve more profits and more freedom. Colin tells you how in Patient Attraction Podcast 624.  Read More
181 How To Think Like A Patient with Naomi Cooper : Dentistry Uncensored with Howard Farran
Stream Audio here: AUDIO - HSP #181 - Naomi Cooper Watch Video here: VIDEO - HSP #181 - Naomi Cooper It's easier than you may know to think like a patient. Especially when it comes to...  Read More
Digital Tools Can Personalize Your Practice Brand
What makes your practice unique? That’s the million dollar question which defines the foundation of your personal branding.Patients don’t know much about dentistry. A third of them don’t even go to a dentist once a year and most of the rest—even your current patients and...  Read More
Dental Practice Branding: Top Tips for Naming Your Dental Practice
What’s in a name? Actually, a great deal. Whether as a result of the sale of a practice, or a rebranding initiative, choosing a name for the dental practice is a major decision that should not be taken lightly.The name is central to the. It helps patients identify and relate to your practice,...  Read More
Branding Strategies for Dentists: Why It’s More Than Just Advertising
As marketing guru John Jantsch says,branding is the art of being knowable, likeable and trustable. To be knowable, a dental practice has to be both visible and noteworthy; people have to know the practice exists, and as if that weren’t enough of a challenge, they also have to remember the...  Read More

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