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Dental Town's Howard Farran Interview with Helmut Flasch
Just had the privilege of being interviewed by Dental Town's own Howard Farran! We delved into the topics of business, marketing, and reasons why so many people don't succeed with getting patients to come to their practice.The interview is very interesting and you can listen to the FULL interview...  Read More
A Calculation For Your Take Home Profit
The calculations of your profit margin are different according to your type of business. Percentages are relatives: 100% of a person’s money could be less than 1% of another.It’s easy to make money using the correct marketing principles.The money made from gaining new patients is pure...  Read More
The Second Business Which You Never Know You Have
Most doctors forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.This amounts to the same catastrophic magnitude as administering the same medicine to two children from the same family while having taken only one child's vital...  Read More
Do You Need To Like Your Marketing
What is professional marketing?If your advertising is focused more on design than results, it isn’t professional.In order to get new patients for your dental practice, try the Un-Advertising approach. It isn’t like traditional advertising; it’s a community-oriented, storytelling...  Read More
The Best Business Insurance
Marketing is the best life insurance that you can get to insure the health of your business.Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.It isn’t traditional advertising; it is a fresh...  Read More
The THREE Biggest Mistakes That Reduce Conversion of Web Visitors Into Patients
A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings.However, the conversion of web visitors to new patients remain very low. There are only several appointment requests a month.Another dentist...  Read More
Choosing a Career, Business, or Profession
This has been a hot topic for decades now and it's getting hotter. Personally, I think that the entire "figure - figure" about it is for the birds.All the looking at demographics and trends and income potential has little, or shall I say, nothing to do with what profession one should choose. Even...  Read More

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