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#94: How To Promote Dental Implants Part 2
We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.#94: How To Promote Dental Implants Part 2Download: iTunes: Stitcher: Podcast Highlights: ...  Read More
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"Listen#79 Preparing for Next Year Part 6: DesignPodcast Highlights-Do you promote one thing, or multiple things at a time?-Actual mailings...  Read More
#69: Keeping It Real With Sandy Pardue
Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of  about training your front desk, avoiding missed opportunities, customer retention, and more!ListenPodcast Highlights:    How dentists who invest in marketing can get more from the opportunities...  Read More
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject.ListenPodcast Highlights:    What can you add to your website?    The Dental Warrior Blog:     What to look for    What to ask about    Creating unique and relevant content    How long an upgrade takes ...  Read More
#65: Find The Needles In Your Haystack
Cross-Referencing Your New PatientsListenWhat is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing...  Read More
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the market ...  Read More
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?ListenPodcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching...  Read More
#61: ADA Show Special
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take...  Read More
#58: Low or No Cost Marketing
What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice.ListenPodcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local...  Read More
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
ListenIn this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” ...  Read More
Episode 5 Dental Attorney with David Cohen
Episode 5 Dental Attorney with David Cohen Visit our websiteShow Notes:David Cohen, owner of Cohen Law Firm, PLLC, specializes in helping dentists and specialists with their legal business transactional needs, including practice purchases,...  Read More
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email?In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.ListenPodcast Highlights:We just attended the "Get it Done Weekend"and it was great! It is a great place...  Read More
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.ListenPodcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties Over-allocating budget to...  Read More
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast.ListenPodcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New Patients vs. Overdue...  Read More
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
ListenIn this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.  Read More
#42: Commitments Part 2 | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.ListenUnderstand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem...  Read More
#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?ListenPodcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships ...  Read More
#40: Commitments to Make to Yourself
What commitments can you make to yourself for a better practice?Listen View your practice as a business Fighting reimbursement entities, corporate entities Your mental image of a "practice" "I don't need marketing. I have organic referrals" Commit to a...  Read More
#39: Branding vs. Branded | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.ListenPodcast Highlights: Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist The amount of...  Read More
#38: The Truth about Duplicate Content
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites.ListenPodcast highlights: What's real and what's not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs. unproven Website...  Read More
#37: Rural Vs. Urban Marketing | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.ListenWe also now have a mail bag! If you have a question that you want us to...  Read More
#36: How to Use Video | Dental Marketing Mastery Podcast
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say?ListenPodcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video placement ...  Read More
#35: 2017 Resolutions. Three Easy Commitments to Make.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients.ListenPodcast Highlights: Calling new patients the same day they call you ...  Read More
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.ListenPodcast Highlights: Assessing your marketable assets Assessing your website, text & email,...  Read More
[Podcast] #31: The Niche Trap
What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain.DownloadListenPodcast Highlights: Cosmetic Dentistry's past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable...  Read More
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