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Have you heard of IGTV (InstagramTV)? Here’s what dentists need to know…Instagram has just launched IGTV less than a week ago. IGTV is described as “ introducing IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators.”It can accessed by tapping the TV Icon on...  Read More
087 – BUSTED! The Legendary C.R.A.P. Gary Vaynerchuk Promotes And How You Can Monetize It
OK … I can admit it.  The article for today’s post ” Busted!  The C.R.A.P. Gary Vaynerchuk Promotes And How You Can Monetize It” is a bit over the top, but if you want to dig a little deeper and see what this is about … I promise … it’ll be worth your time.Whether you’re familiar with Gary...  Read More
#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.Listen:Podcast Highlights: The three types of video The importance of a...  Read More
Lies Your Dental Prospects Tell Themselves
Published on Feb 27, 2017If you want more and better dental patients, you have to break the mold your prospects have you in. Colin explains in Patient Attraction Podcast 1001.Call Us: 888.741.1413  Read More
The Savvy Dentist #39: How to Rock Social Media Strategy with Gina Lednyak
The Savvy Dentist PodcastWhere Great Dentistry Meets Great BusinessCreate a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs, and athletes. Listen in as guests share their stories, ideas and business techniques that you can take...  Read More
When Your Dental Email Calls-to-Action Stifle Action
Published on Jan 25, 2017The call to action is the final piece of the marketing puzzle between you and more new dental patients. Colin explains in Patient Attraction Podcast 979.Call Us: 888.741.1413  Read More
Traffic Store
There is a store where you can buy traffic; a traffic of new patients.Referral Business does not work like they used to thirty years ago.Organic SEO is when your name or business comes up in a search without having to pay for it. However, it should not be the primary strategy in gaining new patient...  Read More
Too Few Dental Chairs To Increase Your Production?
How do you solve the problem that you might need additional office space? A second office might not the best solution for your business due to a variety of reasons, such as location, expenses, etc.You can extend your office hours to your patients during the evening and weekend hours. You can get a...  Read More
Hiring A Dentist Or Hygienist
Hiring a dentist works out very well for many practices. On average, there are more dentists than there are more hygienists.A dentist can perform more work than a hygienist. A dentist can perform both the work of a dentist and hygienist while a hygienist can only perform the work of his or her...  Read More
How To Use Social Media To Boost Your Business
Social media is overwhelming.Facebooking, Twitter, Pinterest, Instagram, LinkedIn – the list is endless.There are so many platforms, and each one is different. They all require a different strategy, in-depth knowledge and vast amounts of time.The worst thing is the idea of making a fool of...  Read More
Mistakes And Miscalculations In Marketing
When it comes to marketing, many business owners simply do not get the math right!The common mistakes that prevent them from expanding their business also cause them to lose money.Find out how to properly correlate the relationship between money invested in marketing versus the profits from new...  Read More
The Number One Reason Marketing Doesn't Work
Marketing is often done poorly, with not enough effort and time invested. Many business owners assume that they know marketing concepts well enough to proceed alone.So, they makeshift their own marketing strategies, assign staff members who have no marketing skills, and then they become surprised...  Read More
How To Realize The Full Potential And Success In Your Profession
Small business owners, dentists, and doctors completely disrespect the technology/knowledge of marketing.They are so highly educated in one medical area, but that is not enough anymore to bring out the full potential of their profession.They think they know marketing very well, and they employ...  Read More
The Best Money Maker For Your Practice: Marketing
Many business owners make this common mistake - they don't use marketing to build a large new patient base for their practice.You don't have to know everything about marketing, but there are some very important components, and knowing only a little helps a lot!Learn about the principles of...  Read More
Healthcare And Dental New Patient Advertising
Providing the best medical services to Americans is very important to keep America strong. However, many doctors struggle to supply their patients with the best, technologically advanced, quality care. Healthcare and dental professionals need special resources specific to their practice to better...  Read More
Being Resourceful VS Having Resources
Helmut Flasch speaking of ways to help you be more resourceful. Learn how to be more resourceful with your marketing techniques regardless of limited resources available to you, such as limited finances. Being more resourceful can help you maintain a positive attitude and help you manage all the...  Read More
Why Does Work Not Get Done?
Why does work not get done?There are perhaps as many reasons why work does not get done as there are unfinished tasks laying around.But let’s talk about two major reasons, and I guarantee if and when you fix them, life starts getting easier because work is getting done. By the way, one always...  Read More
Figuring Out Marketing Steps and Marketing Budget
First of all you really do need to decide THAT you want to succeed!!I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed, and some doctors might well be putting this issue aside right here with the comment, "Gee, another kind of philosophical...  Read More
Un-optimized Dental Blogs Don’t Get Read
Published on Aug 17, 2016Un-optimized dental blogs don’t get found on search. Colin provides 3 tips to optimize your blog for better readership in Patient Attraction Podcast 864.  Read More
What Facebook’s Algorithm Change Means for Dentists
Published on Aug 16, 2016Facebook’s algorithm change means that dentists may have to consider paid ads to reach new prospects. Colin explains in Patient Attraction Podcast 863.  Read More
How to Attract Qualified Patients
Targeting the type of patients you want is a lot simpler than it looks - even though it does require some effort and some understanding of how to accomplish this exactly.Simple – yes. Easy? Not necessarily; but much more rewarding than only going after the masses with advertising eating up...  Read More
Educated Dental Patients Mean More Profits
Published on Aug 1, 2016Patient dental education includes more than information about problems. Colin explains how to educate for greater profits in Patient Attraction Podcast 852.  Read More
Where Are Your Online Dental Patients?
Published on Jul 29, 2016Social media can be useful in attracting new dental patients if you segment them and message correctly. Colin explains in Patient Attraction Podcast 851.  Read More
Dental Content Marketing Lessons
Published on Jul 13, 2016Dentists who share new developments first can get more new patients. Colin explains how to use the news to your advantage in Patient Attraction Episode 837.  Read More
Doing Dental Business on Facebook
Published on Jul 8, 2016Dentists’ Facebook pages can work harder to attract new patients. Colin offers 4 tips to enhance your Facebook page in Patient Attraction Podcast 834.  Read More
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