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The Secret To Posting Daily Content Online Without Spending Lots Of Time
Creating video content is often feared, avoided, and can be frustrating because of the stress that comes from a lack of clarity about having to post frequently with consistency. On top of that, it can be time consuming.A very simple solution to this is to create a content calendar. All you have to...  Read More
146 – 5 of 5 - T5 Word of Mouth Marketing Framework “Monitoring Online Chatter About You and Your Practice”
There are a phenomenal number of powerful (FREE) tools online that enable you to understand how word of mouth conversations travel online and allow you to follow what patients and prospects are saying about you online. Following and tracking what’s being said about you and your practice is easier...  Read More
145 - The T5 Framework - 4 of 5 – Getting Involved In Those Online Word Of Mouth Conversations About You and Your Practice
When you reach out to human beings with the intention of getting them to start talking about you and your practice (online and offline), they’re gonna expect you to join the conversation!I’m a conservative, but the “George W. Bush” method of handling word of mouth about you and your brand (whether...  Read More
143 - (3 of 5) Element #3 of the T5 Word Of Mouth Framework: “Listening To Online Conversations About You & Your Practice With FREE Monitoring Tools”
Even if your practice has the best story or compelling topic imaginable, it still requires more to make positive word of mouth spread.Dentists who are consistently (and successfully) using word of mouth make the biggest impact by providing the infrastructure that’s needed to help their messages...  Read More
141 - (2 of 5) Element #2 of the T5 Word of Mouth Marketing Framework – “To Generate Positive Word of Mouth, Give Them A Compelling Topic They Can Share Consistently and Easily”
Positive word of mouth that gets shared consistently and successfully begins with a message that’s spreadable.  The topic of your message has to contain one or more elements of innovation, passion, power, prestige, trust, or mystique.  Having said that, however, it doesn’t mean that spreadable...  Read More
140 (1 of 5) “How Can I Generate Even More Positive Word-Of-Mouth for My Practice?” Introducing The T5 Framework - #1 Talkers
If you’re like me and if you’re like the Members in the  online community, you know that positive word of mouth often occurs) by accident.  At other times it’s occurs as the result of a well-planned strategy. In either case, there are five basic elements that positive word of mouth requires in...  Read More
Listen to 138 - (2 of 2): How Can I Increase My Brand's Online Footprint Quickly? - Interview and Blueprinting Session with Andy Young
On today’s episode, we’ll pick back up with part two of the interview and business building blueprinting session I began in episode #133 with Andy Young.Specifically on today’s episode, I’ll show Andy how to take his six-figure (part time) offline business and transform it into a mid-to-high...  Read More
137: (2 of 3) How To Kill Positive Word of Mouth Marketing For You and Your Brand (Method #2)
There’s an old Yogi Berra saying: “Nobody goes there anymore; it’s too crowded!” Understanding why people engage in positive word of mouth reveals fact #2: Overexposure kills the desire to share.This is one of the most obvious (but most overlooked aspects) of word of mouth. If you want to keep...  Read More
136 - How To Kill Positive Word Of Mouth About You and Your Practice
Offering clients “incentives to spread the word about you and your practice” is often a mistake. Here's why: You can make them feel dirty if they're paid for it. Some things in life should never have a price tag. Things like friendship, favors and recommendations for a product or service.People...  Read More
134 (1 of 2) "How Can I Transition My Offline Business Online As Fast As Possible?" A ‘Live’ Business Building Blueprint Session w/ Andy Young
Today's guest is not a Dentist ... but the lessons I'm teaching will apply directly to your practice.In this episode we're doing a 'LIVE' business blueprinting session with Andy Young of ).Andy has built a six-figure business (working part time), but it requires him to do more "hands on" work than...  Read More
126 - Word of Mouth Marketing Rule #4: Earn Their Trust And Be Worthy Of Their Respect
Word of Mouth Marketing - Rule #4:  If your prospects or patients don’t respect and trust you … you can forget about them becoming outspoken advocates for you, your practice and your brand. Listen, you can deliver exceptional results for your prospects and patients (even “Wow” them) with awesome...  Read More
125 - Word Of Mouth Marketing Rule #3: Thrill, Excite and Delight Your Prospects and Patients!
Prospects and Patients that have been excited & delighted (i.e., “Wowed!”) are going to be your greatest advertisers and promoters.   So, how do you “WOW” your prospects and patients?     Create amazing products    Deliver superior service    Make their experience remarkable    If problems arise,...  Read More
121 – How to Use an ASK Campaign (i.e., “Audit”) To Create A Winning Social Media Strategy Right Out of the Gate
If you’re like our most successful Members in the online community, you understand that performing an audit of your ideal prospects will allow you to instantly create content that totally resonates with your perfect prospects and clients. However, you might be wondering what types of questions to...  Read More
120 - "Which Method of Defining and Assessing My Social Media Goals Is Right for Me?"
Before you start posting content on social media it’s a good idea to define your goals, so you can create an effective marketing strategy.  By defining the goals you’d like to achieve for your brand on social media (before starting) you’ll increase your chances of success dramatically. The...  Read More
How Much Does Social Media Marketing Cost A Dentist?
Social Media for Dentists: What Are The Costs?The costs of social media marketing for any dentist are directly tied to the ROI you receive from social media marketing. The  for your dental practice can be substantial, but so can the effort and costs of properly managing your social media...  Read More
How To Get New Patients Using Instagram's Newest Feature (Most Dentists Haven't Started Using It Yet)
Have you heard of IGTV (InstagramTV)? Here’s what dentists need to know…Instagram has just launched IGTV less than a week ago. IGTV is described as “ introducing IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators.”It can accessed by tapping the TV Icon on...  Read More
087 – BUSTED! The Legendary C.R.A.P. Gary Vaynerchuk Promotes And How You Can Monetize It
OK … I can admit it.  The article for today’s post ” Busted!  The C.R.A.P. Gary Vaynerchuk Promotes And How You Can Monetize It” is a bit over the top, but if you want to dig a little deeper and see what this is about … I promise … it’ll be worth your time.Whether you’re familiar with Gary...  Read More
#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.Listen:Podcast Highlights: The three types of video The importance of a...  Read More
Lies Your Dental Prospects Tell Themselves
Published on Feb 27, 2017If you want more and better dental patients, you have to break the mold your prospects have you in. Colin explains in Patient Attraction Podcast 1001.Call Us: 888.741.1413  Read More
The Savvy Dentist #39: How to Rock Social Media Strategy with Gina Lednyak
The Savvy Dentist PodcastWhere Great Dentistry Meets Great BusinessCreate a dental practice and a business life you love with Dr Jesse Green as he interviews successful dentists, entrepreneurs, and athletes. Listen in as guests share their stories, ideas and business techniques that you can take...  Read More
When Your Dental Email Calls-to-Action Stifle Action
Published on Jan 25, 2017The call to action is the final piece of the marketing puzzle between you and more new dental patients. Colin explains in Patient Attraction Podcast 979.Call Us: 888.741.1413  Read More
Traffic Store
There is a store where you can buy traffic; a traffic of new patients.Referral Business does not work like they used to thirty years ago.Organic SEO is when your name or business comes up in a search without having to pay for it. However, it should not be the primary strategy in gaining new patient...  Read More
Too Few Dental Chairs To Increase Your Production?
How do you solve the problem that you might need additional office space? A second office might not the best solution for your business due to a variety of reasons, such as location, expenses, etc.You can extend your office hours to your patients during the evening and weekend hours. You can get a...  Read More
Hiring A Dentist Or Hygienist
Hiring a dentist works out very well for many practices. On average, there are more dentists than there are more hygienists.A dentist can perform more work than a hygienist. A dentist can perform both the work of a dentist and hygienist while a hygienist can only perform the work of his or her...  Read More
How To Use Social Media To Boost Your Business
Social media is overwhelming.Facebooking, Twitter, Pinterest, Instagram, LinkedIn – the list is endless.There are so many platforms, and each one is different. They all require a different strategy, in-depth knowledge and vast amounts of time.The worst thing is the idea of making a fool of...  Read More
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