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#109: What's The Deal With Google Adwords?
In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more! iTunes: Stitcher:  PODCAST HIGHLIGHTS:     What’s the deal with Google Adwords?    What’s a “moderate”...  Read More
#105: Review Gating, SSL Changes, and More!
Google is changing, and we're here to keep you updated! In this episode of Dental Marketing Mastery, we talk about review gating, the new SSL changes, updating your website, and more.#105: Review Gating, SSL, And More Podcast Highlights:    Google’s changes to review gating    What is review...  Read More
#103: Is Something Wrong With Me? Increasing Case Acceptance
It's not you, doc! In this episode of Dental Marketing Mastery, we discuss how to increase case acceptance, what the underlying problems with low case acceptance may be, and how to fix it.#103: Is Something Wrong With Me? Increasing Case Podcast Highlights:     The assistant, front desk, and...  Read More
How to Promote Invisalign® and Six Month Smiles®
Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.How to Promote Invisalign® and Six...  Read More
#93: How to Promote Dental Implants
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.#93: How To Promote Dental ImplantsDownload: iTunes: Stitcher: Podcast Highlights:    Where to start ...  Read More
#84: Updates! Online Scheduling, Dental Web Content
In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.Listen#84: Updates! Online Scheduling, Dental Web ContenPodcast Highlights: "My patients won't..." they will! The surprising hours patients will make appointments ...  Read More
#82: You Only Retire Once!
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.Listen#82: You Only Retire Once!Podcast Highlights Retirement transition Moving to...  Read More
#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.Listen#81 Committing to PPC: Truths You Need To KnowPodcast Highlights: Defining acronyms Bidding for...  Read More
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?Listen#76: Preparing for Next Year Part 5: Timing, Result TrackingEpisode Highlights: Committing to...  Read More
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.Listen#75: Preparing for Next Year Part 4: Risk ManagementPodcast Highlights: Budget misallocations Rotating services ...  Read More
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?Listen#73: Preparing for Next Year Part 2: Assets and LiPodcast Highlights: Assets you don't want to overlook Committing to listening to calls ...  Read More
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know?Listen#71: Top Five Things to Remember for 2018Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all your eggs into one...  Read More
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?Listen Podcast Highlights:    The muddy waters of being the online review champ in your area    Reviews from the consumer point of view    Avoiding...  Read More
#69: Keeping It Real With Sandy Pardue
Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of  about training your front desk, avoiding missed opportunities, customer retention, and more!ListenPodcast Highlights:    How dentists who invest in marketing can get more from the opportunities...  Read More
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject.ListenPodcast Highlights:    What can you add to your website?    The Dental Warrior Blog:     What to look for    What to ask about    Creating unique and relevant content    How long an upgrade takes ...  Read More
#65: Find The Needles In Your Haystack
Cross-Referencing Your New PatientsListenWhat is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing...  Read More
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the market ...  Read More
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?ListenPodcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching...  Read More
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.ListenPodcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page SEO? Google...  Read More
#57: Taking on an Associate
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it?ListenPodcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments:...  Read More
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...  Read More
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.Find out your practice’s marketable attributes with...  Read More
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.ListenPodcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of...  Read More
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.ListenPodcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the big picture...  Read More
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