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#85: Emergency Patients, Call Tracking, Google PPC
Emergency! In this episode of Dental Marketing Mastery, we discuss emergency patients and how you can get them to find you. We also go over some updates on Call Tracking and Google PPC.#85: Emergency Patients, Call Tracking, Google PPCPodcast Highlights:    Emergency patients    Online scheduling...  Read More
#84: Updates! Online Scheduling, Dental Web Content
In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.Listen#84: Updates! Online Scheduling, Dental Web ContenPodcast Highlights: "My patients won't..." they will! The surprising hours patients will make appointments ...  Read More
#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.Listen#81 Committing to PPC: Truths You Need To KnowPodcast Highlights: Defining acronyms Bidding for...  Read More
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"Listen#79 Preparing for Next Year Part 6: DesignPodcast Highlights-Do you promote one thing, or multiple things at a time?-Actual mailings...  Read More
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?Listen#76: Preparing for Next Year Part 5: Timing, Result TrackingEpisode Highlights: Committing to...  Read More
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?Listen#73: Preparing for Next Year Part 2: Assets and LiPodcast Highlights: Assets you don't want to overlook Committing to listening to calls ...  Read More
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know?Listen#71: Top Five Things to Remember for 2018Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all your eggs into one...  Read More
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?Listen Podcast Highlights:    The muddy waters of being the online review champ in your area    Reviews from the consumer point of view    Avoiding...  Read More
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject.ListenPodcast Highlights:    What can you add to your website?    The Dental Warrior Blog:     What to look for    What to ask about    Creating unique and relevant content    How long an upgrade takes ...  Read More
#66: Escaping Insurance Part 2
"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!ListenPodcast Highlights:    What is the average age of a practice that starts the transition?    How many new patients per month is "safe" before you start?    How...  Read More
#65: Find The Needles In Your Haystack
Cross-Referencing Your New PatientsListenWhat is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing...  Read More
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?ListenPodcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching...  Read More
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
#61: ADA Show Special
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take...  Read More
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding.ListenPodcast Highlights: The ideal practice How to getdemographic data How to find the best...  Read More
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.ListenPodcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page SEO? Google...  Read More
#57: Taking on an Associate
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it?ListenPodcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments:...  Read More
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...  Read More
#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.Listen:Podcast Highlights: The three types of video The importance of a...  Read More
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.Find out your practice’s marketable attributes with...  Read More
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.ListenPodcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of...  Read More
#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.ListenJoin our Facebook group: The importance of a wide-area analysis The ratio of potential patients to...  Read More
#49: Who Are You? | Avoiding Bad Perceptions
ListenWho are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on demographics ...  Read More
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
ListenIn this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” ...  Read More
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email?In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.ListenPodcast Highlights:We just attended the "Get it Done Weekend"and it was great! It is a great place...  Read More
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