Complete The Marketing Cycle
In every dental publication, forum or blog, dentists are bombarded by the necessity of marketing their practices to the public. Every marketing agent from billboards and postcards to algorithm-driven social media campaigns are pushing their wares, guaranteeing results from their media-generated...  Read More
#83: EDDM Update: The Pros and Cons
In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!Listen:#83: EDDM Update: The Pros and ConsPodcast Highlights EDDM benefits and drawbacks ...  Read More
Maximizing Your Marketing ROI with Dr. Anissa Holmes and Dr. Mark Costes
Maximizing Your Marketing ROI with Dr. Mark Costes & Dr. Anissa HolmesThisweek on the Delivering WOW podcast I had a really good conversation with a verygood friend of mine, Dr Mark Costes. The podcast was totally impromptu, in fact, I was actually in my car when we recorded it.For those of you...  Read More
Is Your Dental ROI in the Dumps?
Published on Mar 20, 2017Dentists need to know, not guess, their marketing ROI. Colin explains how to precisely determine your marketing ROI in Patient Attraction Podcast 1016.Call Us: 888.741.1413  Read More
The Dental Marketing Free-for-All
Published on Mar 17, 2017Win the war for new dental patients by choosing the right dental marketing partner. Colin explains what to look for in Patient Attraction Podcast 1015.Call Us: 888.741.1413  Read More
#42: Commitments Part 2 | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.ListenUnderstand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production Projecting ROI The problem...  Read More
Why Is Your Dental Marketing Not Working?
Published on Feb 2, 2017Research shows that genetics underlie many cases of dental fear and anxiety. Colin explains how to use that knowledge in Patient Attraction Podcast 984.Call Us: 888.741.1413  Read More
What’s In YOUR Dental Chair?
Published on Jan 27, 2017Dentists who market on price get low-value cases. Colin explains how to maximize your ROI by attracting better patients in Patient Attraction Podcast 981.Call Us: 888.741.1413  Read More
What Do You Really Get From Your Dental Marketing Firm?
Published on Jan 16, 2017Dentists who want and need more and better patients and better ROI should watch this. Colin explains how you can get both in Patient Attraction Podcast 972.Call Us: 888.741.1413  Read More
Should Dentists Trust Facebook?
Published on Jan 13, 2017Facebook continues to struggle with its metrics and reporting. Colin explains a proven method of tracking dental ROI in Patient Attraction Podcast 971.Call Us: 888.741.1413  Read More
Should Dentists Trust Facebook?
Published on Jan 13, 2017Facebook continues to struggle with its metrics and reporting. Colin explains a proven method of tracking dental ROI in Patient Attraction Podcast 971.Call Us: 888.741.1413  Read More
Dentists Who’d Rather Fight Than Switch Will Lose
Traditional dental marketing fails in the face of high competition. Colin explains the better way to attract new patients in Patient Attraction Podcast 947.Call Us: 888.741.1413  Read More
More Facebook Woes for Dentists
Facebook has revealed even more errors in its time and views calculations. Colin discusses the implications for dentists in Patient Attraction Podcast 943.Call Us: 888.741.1413  Read More
Call Tracking ROI: Wrestling an Oiled Pig with Chopsticks (Dental Marketing Mastery #20)
ListenIn this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?Podcast highlights: Do patients lie to you? "We don't need call tracking" Gaining actual insight into patient sources What is the EXACT source of a new...  Read More
On the Track of Dental Marketing ROI
Published on Jun 6, 2016Dentists can throw away of lot of marketing dollars. Colin explains the definitive way to measure your marketing ROI in Patient Attraction Podcast 808.  Read More
Proving Social Media’s Worth for Dentists
Published on Apr 4, 201685% of brands don’t have hard data on social media’s ROI. Colin explains the best ways for dentists to use social media in Patient Attraction Podcast 749.For more informa  Read More
3 Key Phone-Tracking Metrics Every Dentist MUST Use
Published on Mar 17, 2016Phone tracking is the best way for dental practices to monitor marketing ROI. Colin discusses 3 key metrics to track in Patient Attraction Podcast 731.  Read More
3 Critical Actions That Will Ramp Up Your Image
Published on Nov 29, 2015Dentists can use public relations to build your public image and attract the patients you want to see. Colin tells how in Patient Attraction Podcast 622.  Read More
Small Investments Yielding Large ROI
What are the smallest investments you can make for the largest ROI in your dental practice? And, I'll add, ROI due to improved quality of care, decreased procedure(s) time, better quality work often with less drilling due the amazingly improved visual, and saving your neck, back and eyes. Here are...  Read More
Innovative Service Helps Dentists Reach 40% of Uninsured Americans
A staggering 85.9% of from the Department of Healthand Human Services shows of the Of the 8,019,736 people who havepurchased benefits through the Affordable Care Act, only 1,129,739 havepurchased dental benefits. At the same time, the states dental problems account for 164 million hours of missed...  Read More
Restore now or watch and wait? CariScreen Testing and patient restorative urgency.
How are dental professionals using the CariScreen test on a daily basis?Restorative UrgencyWhen patients present with current decay, the dental team willdevelop a restorative treatment plan specific to the patient. Dependingon dental benefits and the cost of the restorative procedures, manypatients...  Read More
What is the real ROI of performing CAMBRA?
One of the most common concerns with implementing CAMBRA in privatepractice is the perceived lack of ROI. CAMBRA is seen as time consumingin the appointment andmostpreventive dental practices that sell professional dental products earnless than 1% of their annual revenue from product sales. Today,...  Read More

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