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Dental Advertising: 2 Questions to Ask Yourself to Improve Your Results
With so many things competing for people’s attention today, it’s more important than ever that your dental advertising dollars are invested wisely.For example, if your ads are too complicated, people will move on. Additionally, if your ads don’t make an emotional connection with the right people,...  Read More
Doctors: Doing These 3 Things Can Change Everything
Doctors, today I want to share with you 3 ways that you’re making your team less productive.1. The first way you’re making your team less productive is not leading by example.For example:• If you are wanting to implement a new huddle or you’re trying to revamp your...  Read More
These 2 Numbers are Game Changers!
I'm going to give you a tip today that will help set the expectation for your new patients and create value for what you're offering in your practice from the very beginning.There are two numbers that you should always give a patient on their new patient phone calls. The full fee for the...  Read More
“Sticky Marketing” for the Dental Office, or Why “Grasshopper Mouse”?
Rosebud John Foster Kane, Citizen Kane (1941)Bond, James Bond James Bond, Dr No (1962)Plastics Mr. Maguire, The Graduate (1967)Snap! Crackle! Pop! Kellogg’s Rice Krispies (1932)Got Milk? Milk (1993)Where’s the beef? Wendy’s (1984)Wazzup? Budweiser (2000)“Sticky”...  Read More
The three things to do if your practice is financially unstable.
Turbulent cash flow, surprise expenditures, or a lull in production can all make you feel like your practice is going off the rails, financially speaking. Because so many independent variables are involved in our practice’s cash flow, it is easy to become overwhelmed. So you could struggle on...  Read More
One Way to Tell If You Have the Most Welcoming Dental Practice in Your Area
On Today's episode, I discuss simple ways to build through relationships within your community. More often than not, tips about building your practice involve gimmicky, short-term ideas that ultimately do not bring in the type of business for which one would hope. Click below to listen to today's...  Read More
A simple way to decide what to pay yourself as a dentist this year.
Owning and practicing in your own business has many challenges.One of the toughest is knowing how much you should pay yourself. Pay yourself too much and you compromise the cash flow needs of the practice. Pay yourself too little and you can’t meet your personal overhead requirements. Because...  Read More
How to deal with no-shows and cancellations
One of the most difficult issues for a practice to approach is how to deal with no-shows and cancellations. It is very important to address this issue with the scheduling coordinator and come up with a way to address this issue with patients who have missed or canceled an appointment.We understand...  Read More
Did you finish dental school in the dark?
We start turning care into a checklist before we even have our dental license. Remember the joyous 11th hour race to finish requirements!?#healthyteam  Read More
Paying Employees for Travel and Seminar Time
Should your employee be on the clock when attending a seminar? How aboutwhen travelling to one? CEDR’s CEO and co-founder Paul Edwards isjoined by HR expert Chris Lessard to discuss what you, as the employer,must pay for when an employee travels or attends a conference. ...  Read More
The importance of first impressions - It starts with the first phone call!
Here at, we believe that training and being consistent are key ingredients for having a successful practice. Our dental practice experts can't stress enough the importance of phone training andhavingappointments scheduled over the phone.When someone is looking for a dentist, the first thing they...  Read More
Tralongo Signs Expansion Agreement with Southern California Dentist
National dental practice acquisition firm partners with Dr. James Gorman to expand practices across Southern California ATLANTA– March. 29, 2016 –, an Atlanta-based firm specializing in dental practice acquisitions, signed an official partnership with dentist Dr. James Gorman. The...  Read More
Tralongo Signs Expansion Agreement with Georgia Dentist
National dental practice acquisition firm partners with Dr. Kay Kalantari to grow practices across Georgia and TexasATLANTA– March. 25, 2016 –, an Atlanta-based firm specializing in dental practice acquisitions, signed an official partnership with dentist Dr. Kay Kalantari. The...  Read More
How to build stronger doctor/patient relations
Having strong doctor/patient relationships is one of the most important ways to ensure that your practice is successful – here at Tralongo LLC, our goal is to help you improve and grow your practice.Establishing a rapport with your client builds a strong bond and trust between the patient and...  Read More
044: Dr. B Interviews Dr. Ann Marie Gorczyca, Author of “Beyond the Morning Huddle: HR Management for a Successful Dental Practice”
044 Dr. B Interviews Dr. Ann Marie Gorczyca, Autho Tune in every week for more episodes. Visit.comDr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugonl School Dentistry, University of the Pacific,...  Read More

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