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Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
5 Techniques to Stay Inspired and Driven at Work
Remember Why You're Here Reflect on the purpose behind your work. As dentists, you play a crucial role in transforming lives through improved oral health. Each day presents an opportunity to make a positive impact; reminding yourself of this can fuel your motivation to excel in your tasks. Break it...  Read More
Unveiling Your Achievements: How Are You Celebrating?
Whether you're managing a single dental practice or overseeing a global enterprise like Amazon, the focus remains on continuous improvement and growth. Embracing this aspect of entrepreneurship is essential for building successful businesses. In my speaking engagements, within my own business, and...  Read More
Embracing the Power of the Social 7: A Guide to Authentic Engagement
In the bustling realm of social media, where every click and comment counts, building a meaningful presence requires more than just sporadic posting. It demands consistency, creativity, and genuine interaction. In this digital age, where connections are forged through screens, mastering the art of...  Read More
Enhancing Patient Scheduling: Three Guidance Insights for Dental Receptionists
Your dental marketing campaign is generating considerable interest, evident in the volume of calls reaching your practice. Yet, despite this activity, your appointment calendar remains far from capacity. There are several common reasons why potential patients may hesitate to schedule, and...  Read More
Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 2) – Anna Kelley: Ep #476
Podcast Episode #476: Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 2) – Anna Kelley Episode #476: Dentist Freedom Blueprint Podcast Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 2) – Anna Kelley Welcome back to the second half of my...  Read More
Unlocking Success: Essential Traits for Dental Practice Leadership
Consistency in your dental practice's leadership and business practices is paramount for sustained success, even if you have a stellar team, advanced technology, and a strong community reputation. Without consistency, you're neglecting a crucial element in achieving dental practice excellence. ...  Read More
Are Your Dental Google Ads Campaigns Fully Optimized?
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Tips for Increasing Social Media Engagement with Facebook Live
Facebook Live emerges as a highly potent and effective tool for bolstering awareness surrounding your dental practice. Its dynamic nature fosters prolonged engagement, surpassing the typical lifespan of a standard post. Furthermore, it offers a distinct opportunity to impart knowledge to patients,...  Read More
Why Marketing Agencies Prefer Your Ad Spend to Flow Through Their Channels: Unveiling Three Key Reasons
Marketing agencies often have a preference for steering your financial resources through their own channels rather than directly allocating them to platforms such as Google Ads or Facebook. This inclination is driven by several underlying factors that warrant exploration. Firstly, when marketing...  Read More
Have Your Dental Blogs Been Optimized?
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 1) – Anna Kelley: Ep #475
Podcast Episode #475: Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 1) – Anna Kelley Episode #475: Dentist Freedom Blueprint Podcast Building Wealth and Teaching Financial Wisdom to the Next Generation (Part 1) – Anna Kelley Anna Kelley joins the show today to dive...  Read More
What's Your Result?
Assessing Your Website's Effectiveness Having a robust website is crucial for the success and expansion of your practice. It facilitates easy patient discovery through search engines and effectively communicates your practice's identity. Website Modernity and Brand Consistency Is your website...  Read More
Developing an Efficient Website: Key Strategies
In today's social media-driven world, the significance of a robust website can often be overshadowed. However, when individuals seek out a new dentist, their initial stop is Google, closely followed by a visit to the dentist's website. Whether we embrace it or not, a dental practice's reputation is...  Read More
Effective Ways to Advertise a Dental Practice on Instagram and Facebook
Leveraging social media platforms like Instagram and Facebook presents an effective strategy for expanding your dental practice and drawing in fresh clientele. Instagram Reels, a feature facilitating the creation of short videos synchronized with music, has simplified the process of reaching a...  Read More
Emphasizing Individuality in Marketing: Why It Matters
Navigating the intricate landscape of marketing to effectively promote your business can often feel like a daunting task. This is precisely where Identity Dental Marketing excels, as they possess the insight to recognize the unique nuances of your business and are adept at crafting tailored...  Read More
Revolutionizing Dental Office Advertising: Beyond the Conventional Geotargeting SMS Approach
In today's digital landscape, marketing strategies have undergone significant evolution. For businesses, particularly dental offices, effectively reaching the right audience with tailored messages is paramount to success. Geotargeting SMS marketing has emerged as a popular approach in recent...  Read More
My Blueprint For Financial Freedom – Dr. David Phelps: Ep #474
Podcast Episode #474: My Blueprint For Financial Freedom – Dr. David Phelps Episode #474: Dentist Freedom Blueprint Podcast My Blueprint For Financial Freedom – Dr. David Phelps In this episode, you will hear why I started Freedom Founders and how it has evolved into the premier community for...  Read More
Improving Accuracy: Unveiling Identity Dental Marketing's Tech Advancement with Google Analytics
In the ever-changing realm of digital marketing, precision holds utmost importance. Identity Dental Marketing has always prioritized the significance of ensuring that each data point contributes meaningfully. Today, we are delighted to unveil a significant advancement in our pursuit of accuracy and...  Read More
Dentists Take Note: The Hazards of Pay Per Lead Marketing
In the dynamic realm of dental marketing, practitioners are continually seeking ways to draw in new patients and expand their practices. One marketing approach that has garnered attention in recent years is Pay Per Lead marketing. Although it may appear appealing initially, we, at Identity Dental...  Read More
Google Camouflages Competitor Spending, Enabling Enhanced Profit Margins… Exclusively for Their Gain!
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us...  Read More
Navigating Hard Conversations: Embracing a Three-Step Routine for Success with Grace Rizza
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most...  Read More
Guaranteeing Client Safety: Unveiling Identity Dental Marketing's Robust Security Strategies
In the contemporary digital landscape, preserving the security of sensitive data stands as a paramount concern, particularly within sectors like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing recognizes the imperative nature of safeguarding our clients'...  Read More
Financial Freedom For Medical Professionals – Overcoming Bad Money Habits – Dr. David Phelps: Ep #473
Podcast Episode #473: Financial Freedom For Medical Professionals – Overcoming Bad Money Habits – Dr. David Phelps Episode #473: Dentist Freedom Blueprint Podcast Financial Freedom For Medical Professionals – Overcoming Bad Money Habits – Dr. David Phelps Becoming a proficient medical...  Read More
Be Wary of Facebook Messenger Scams: Tips for Recognizing and Reporting Phishing Messages
In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be...  Read More
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