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Video Marketing Made Simple
If you’re not using video in your dental marketing, why not? Video is TOO important to ignore. Here’s why: Video is good for your SEO.  from search engine results pages. The takeaway? If you’re not including video on your website and YouTube channel, you could get left in the dust. Video increases...  Read More
Will Your Dental Videos Be Competitive in 2017?
Published on Feb 14, 2017The online world is increasingly video-driven, and dentists must keep up. Colin describes how to remain competitive in Patient Attraction Podcast 992.Call Us: 888.741.1413  Read More
Will Your Dental Videos Be Competitive in 2017?
Published on Feb 14, 2017The online world is increasingly video-driven, and dentists must keep up. Colin describes how to remain competitive in Patient Attraction Podcast 992.Call Us: 888.741.1413  Read More
A Calculation For Your Take Home Profit
The calculations of your profit margin are different according to your type of business. Percentages are relatives: 100% of a person’s money could be less than 1% of another.It’s easy to make money using the correct marketing principles.The money made from gaining new patients is pure...  Read More
Rescue Your Failing Dental Videos
Published on Dec 16, 2016Dental videos are great marketing tools, but only if people watch them. Colin explains how to expand your videos’ reach in Patient Attraction Podcast 951.Call Us: 888.741.1413  Read More
The Second Business Which You Never Know You Have
Most doctors forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.This amounts to the same catastrophic magnitude as administering the same medicine to two children from the same family while having taken only one child's vital...  Read More
Lack of Live Video Could Cost You New Dental Patients
Dentists who don’t do live videos will be left behind by their competition. Colin explains the dental video “must-dos” in Patient Attraction Podcast 946.Call Us: 888.741.1413  Read More
Seeing (and Hearing) Dental Patients Is Believing
Published on Nov 30, 2016Call Us: 888.741.1413Dentists should use the awesome power of video only for good, but too many don’t. Colin explains what all can go wrong in Pa  Read More
Seeing (and Hearing) Dental Patients Is Believing
Call Us: 888.741.1413Dentists should use the awesome power of video only for good, but too many don’t. Colin explains what all can go wrong in Patient Attraction Podcast 939.  Read More
Dare to Use Dental Videos
Call Us: 888.741.1413Dental videos and particularly webinars are great new patient recruitment tools. Colin explains some of the ins and outs in Patient Attraction Podcast 924.  Read More
The Best Business Insurance
Marketing is the best life insurance that you can get to insure the health of your business.Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.It isn’t traditional advertising; it is a fresh...  Read More
When the Economy is Tough ...
Some doctors are reluctant to do marketing during an unfavorable economic period, but your business doesn’t have to suffer just because economics are tough.Even a good economy does not guarantee success in business!Giving up on marketing will give you even worse results.Learn about dental new...  Read More
The THREE Biggest Mistakes That Reduce Conversion of Web Visitors Into Patients
A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings.However, the conversion of web visitors to new patients remain very low. There are only several appointment requests a month.Another dentist...  Read More
Dental Video Magic
Published on Jun 13, 2016High-quality dentist and testimonial videos are crucial in gaining a competitive edge. Colin shares dental video tips in Patient Attraction Podcast 813.  Read More
Outsource Your Dental Videos Carefully
Published on May 10, 2016High­quality dental videos are a marketing must. Colin explains how to prepare for and select an outside video vendor in Patient Attraction Podcast 785.  Read More
Dental Marketing Goes Visual (or Should!)
Published on Apr 12, 2016Dentists should incorporate visual elements in their marketing for better patient response. Colin explains the “must-­dos” in Patient Attraction Podcast 757.  Read More
[Training Video] How to Create A Buying Frenzy, Attract More Leads and Get More New Patients
Before I begin this post on how to create a buying frenzy... I want you to imagine a scenario:What if you were suddenly recognized as “The Expert” and “The Authority” in your field… virtually overnight. People were like“Oh Yeah… That’s the...  Read More
These Dental Videos Get the Opposite Reaction You Want
Published on Jan 15, 2016Explainer videos are common on dental websites, but they can scare patients away. Hear more in classic episode 271, seen in Patient Attraction Podcast 669.  Read More
Dental Implant Crown and Bridge Options
What is an implant and what is an implant crown?.Dr. Hornbrook discussed the difference in these two dental implant details and goes over the implant systems and crown and bridge options.If you can Imagine we have two teeth and for some reason we lost this tooth in the middle, whether it be gum...  Read More
Advantages to using Zirconia & Ceramic Dental Implant Crowns
The KDZ Ultra is a very popular restoration here at Keating Dental Arts. What are the advantages of the Ultra. We really have the best of both worlds. We have the strength of zirconia and then we the ability to overlay with beautiful powder liquid ceramic so we get the depth that we frequently saw...  Read More
How Website Videos Can Lose Dental Patients
Published on Dec 23, 2015Dentists must choose the right type of website video or risk losing patients. Learn more in classic podcast 36, revisited in Patient Attraction Podcast 646.  Read More
Ignoring This Online Tool Costs Dentists New Patients
Published on Dec 3, 2015In episode 90, Colin says dentists are missing out on more than half of potential patients by not using online video. Patient Attraction Podcast 626  Read More
ADA 2015-2016 Dental Trade Show Short Film |4K UHD|
November 3, 2015-- Take a good look at "the future" with this Innovative "short film" on, created for the GIGANTIC 75 Inch 4K Ultra HD TV's at the American Dental Association Trade Shows in 2015-2016. Innovation, Creation and Education!The Nations Premier Dental Laboratory "brings it" once again...  Read More
Avoid These Videos on Your Dental Website
Colin explains in episode 19 which videos dentists should avoid on their websites and which ones will bring more patients. Patient Attraction Podcast 548.For more information on attracting the patients YOU want, go to http://www.smartboxwebmarketing.com.Call Us: 888.741.1413  Read More
5 Statistics on Video Dentists Must Know
Using video on your dental website increases the likely of page 1 Google results and will convert more patients. Hear why in Patient Attraction Podcast 540.For more information on attracting the patients YOU want, go to http://www.smartboxwebmarketing.com.Call Us: 888.741.1413  Read More
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