BlogPosts

1. Ignoring Responsive (Mobile-Friendly) DesignYour dental practice's website absolutely must look great on iPhones, Androids, and tablets-- not just desktop and laptop computers. If your website doesn't make use of modern responsive design principles, you'll lose out on many new patient...  Read More
How to evaluate web design proposals
When you receive proposals from web design companies, how do you know which one offers the most cost-effective solution for you, both now and in the long term? The following post aims to put web design prices in context, to help you see the full picture of what you are being offered and what the...  Read More
Aside from providing exemplary dental care and customer service, a successful dental practice must also make patients feel comfortable and confident. One element that is essential to establishing confidence in your practice is a strong website, which will most likely be a potential new...  Read More
Episode 62: Cracking The SEO Code With Mike Pederson
Episode 62: Cracking The SEO Code With Mike Pederson Content originally appeared at:http://dentistmetrics.com/cracking-the-seo-code-with-mike-pederson/.  Read More
WONDERIST AGENCY PODCAST ON THE RELENTLESS DENTIST
We recently had the pleasure of doing a podcast with Dr. Karah Maloley of ! Tune in to hear Wonderist Agency's Michael Anderson and Laura Maly talk about the art of asking for patient testimonials.Podcast Available Here:For more information on Wonderist Agency, visit us at:QUOTES & NOTES: -...  Read More
Cyber Breaches in Dental Practices - The New Frontier
Cyber security in a dental practice is becoming more and more complicated. In fact, most practices have little or no cyber security measures. Recently, the database of a dental practice in California was hacked into, and the hacker demanded a ransom in the amount of $3,000.00.Hackers like to target...  Read More
Contracts and outsourcing web design to foreign companies
Q: Should I outsource my graphic/web design needs to a foreign freelancer or company?A: If you are on the American soil, you want to hire someone who is subject to US law, so you can have legal recourse in case things go wrong. American vendors are fully accountable to US law while foreign vendors...  Read More
Getting started with a professional website
As a small business owner, you should have a professionally designed custom website. Despite what many doctors think, it does matter how your website looks. People nowadays expect to see good-looking and well-functioning websites as a standard, so you should have one too, if you want to stand out...  Read More
Stock templates vs. custom-designed websites
If you are serious about your marketing strategy and if you envisiongrowing your medical practice as any entrepreneurshould, then you should have a custom website. Generic stock templatesmay seem like a quick fix, but in the long term they just don’t cut itfor two reasons...(I wish I could...  Read More
3 Guidelines When Creating A Dental Website
Whether you're just opening your practice or looking to refresh and revamp your existing website, there are three guidelines you'll want to follow in your design: (1) convert above the fold, (2) convey authenticity, and (3) solve customer problems. In this article we'll discuss each of these design...  Read More
Website Analytics, Boring? Yes. But You Need to Be Using Them! (Podcast)
It is crucial to understand where your website traffic is coming from.In this episode, Tyson talks about the 4 kinds of traffic and why it isimportant to use Website Analytics.What was discussed? Quote for the day is: “Failure will never overtake me if my determination to succeed is strong...  Read More
Do I Need a High-End Website, What Do My Patients Say, and How Much Does It Cost?
If dentists think high-end, they will eventually start getting more upscale patients. But to become high-end you have to be an entrepreneur, which means you have to reinvent yourself and go beyond what's standard in your industry. Since this blog is about web design, let’s see how having a...  Read More
Rate Doesn't Matter
Here is my article on the subject of web development rates. It shows why it's misleading to judge a developer by their rate, and it lists other, more important, qualities in your prospective developer that you should look for. It'swritten for graphic design and marketing agencies, but it's also...  Read More
Website Templates: To Use or Not To Use
Here is . It's written for graphic designers, but it's well-suited to be read by dentists as well, because it brings up points you should consider if you are contemplating on building or redesigning a website for your practice.  Read More
Is your Website Mobile Ready?
Mobile Dental WebsiteNeil SandersonI purchased the new iPhone 6 last month, and it’s brilliant, I’m sure they will improve on it, but at the moment I really can’t see how they’re going to do it, it’s the ideal platform for displaying a mobile dental website.It’s...  Read More
Your Landing Page Is The Most Important Page On Your Website
Your Landing Page, The Most Important Page On Your Website!Neil SandersonMost people think about a website as one big element but in fact as far as Google or any other search engine is concerned it is in fact a series of pages that the search engine indexes and when someone comes to your site they...  Read More
Is Your Dental Practice Making One of These 10 Common Online Marketing Mistakes?
Onlinemarketing practices are still relatively new, and although they adhereto the same basic principles as real-world marketing strategies, the newmedium has dramatically increased both outreach and tracking potentialfor businesses - assuming that platforms are used effectively.Asthe owner and...  Read More
How Professional Web Design Will Give You an Advantage over Other Dental Practices
Let's be honest, sometimes it’s not easy being a dentist. No matter how skilled a professional you are, you’re going to have to compete with other local dentists for the same pool of potential customers. That means you’ll have to put a good chunk of your hard-won earnings toward...  Read More
Don't chain your online presence to any particular vendor
If you buy a website plan from a company that makes templated websites and hosts them on their proprietary platform, you are tying yourself to that particular company and make yourself dependent on their terms. Rather, you should get a custom website that is created around the needs of your...  Read More
SEO is mostly about writing and networking
Don't expect your website to do SEO wonders for you. I am highly skeptical about any "SEO improving" features advertised by companies that sell website packages. Likewise, I would suggest being cautious about those SEO marketers that make you feel like there is some secret to SEO and that it should...  Read More
Custom website is easier to update
If you buy a website plan from one of the companies that sellmass-produced templated websites (for example, a subscription plan thatcomes with a website builder has your site hosted on the company’splatform), chances are the admin interface will be confusing for you andyou have to go through...  Read More
Your Dental Website, What's Important
Your Dental Website, What’s Important?The answer to this question “Dental Website, What’s Important?” is incredibly simple really and it’s this: (1) You need to attract as much traffic to your site as possible (2) You need to convert as much of that traffic as...  Read More
Google Adwords Is The New Search Engine Optimisation
Search Engine Optimisation is Dead It's All About AdwordsSearch Engine Optimisation has changed dramatically over the last five years as you may have read in my two previous articles. But there are still ways that you can improve your rankings as I highlighted in part two.But even if you are really...  Read More

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