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Market Differentiation v. Market Segmentation for Dentists
I am providing both the video versions of this podcast. Our weekly podcast is free to Dental Townies and we want to do all we can to make you successful. The audio version is different but really helpful as well. Differentiation v. Segmentation AudioDifferentiation v. Segmentation  Read More
The Membership Economy and Your Dentistry Practice
When I talk to dentists about the Membership Economy, they often say this:"I see how principles of membership, subscription and community work for big tech companies like Amazon, LinkedIn or Spotify, but I don't think it applies to me"Actually, dentists have much to gain from membership.The...  Read More
Top 10 Ways To Destroy Your Advertising Results Part 3 (#7, 8, 9, 10)
In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.Top 10 Ways To Destroy...  Read More
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know?Listen#71: Top Five Things to Remember for 2018Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all your eggs into one...  Read More
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?ListenPodcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching...  Read More
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
ListenIn this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” ...  Read More
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.ListenPodcast Highlights: Assessing your marketable assets Assessing your website, text & email,...  Read More
Marketing Step #1: Start with Why
One of my favorite TED Talks is by Simon Sinek, called Start With Why – how great leaders and organizations inspire action.In his talk,Sinek shares a simple concept that every practice owner and practice leader should master. Every dental professional was drawn to the industry, profession...  Read More
Your Website Probably Sucks
Your website probably sucks! most dentists don't spend enough time on creating a great website. Dentists usually hire the lowest quality provider to build a website because they are told that it is important to have a website but they don't understand how a well designed and optimized website can...  Read More
Episode 22 - The 8E8 Dental Marketing Show
Episode 22 On Episode 22 we talk about the 49ers new social media policy, which social sites you should be on and connecting with older generations online. http://bit.ly/8E822Show Sponsor - - http://vincentandwest.com49ers New Social Media...  Read More
Episode 21 - The 8E8 Dental Marketing Show
Episode 21 On Episode 21 we talk about the most effective form of marketing for a dental practice, internal vs. external and how the evolution of the dental industry is affecting the business model.Article: When to Handle Your Own Marketing...  Read More
Episode 20 - The 8E8 Dental Marketing Show
Episode 20 On Episode 20 we talk about how much you should be spending on marketing and understanding the four parts of Facebook. Article: When to Handle Your Own Marketing and When to Hire Help http://bit.ly/8E8DIYArticle: Does Lebron...  Read More
Episode 19 - The 8E8 Dental Marketing Show
Episode 19 On Episode 19 we talk about when to hire marketing staff, the KPIs for Google AdWords and McDonalds new hamburglar.Watch the video version of the show at:http://bit.ly/8E8Show8E8Dental Marketing (pronounced “88”) is a...  Read More
Episode 18 - The 8E8 Dental Marketing Show
Episode 18 In this episode we talk about: what to do with $30,000, the top three buttons on your website, and dental youtube videos.Like us up at https://www.facebook.com/8E8DentalMarketingWatch the video version of the show...  Read More
Episode 17 - The 8E8 Dental Marketing Show
Episode 17 Episode 17 was filmed live at the Comprehensive Dental Excellence Forum in Canton, Ohio.Watch the video version of the show at:http://bit.ly/8E8Show8E8Dental Marketing (pronounced “88”) is a creative marketing firm...  Read More
Episode 16 - The 8E8 Dental Marketing Show
Episode 16 In this episode we talk about: the best way to name a dental practice, when it’s too late to market and what advise I would give Tom Brady.Like us up at https://www.facebook.com/8E8DentalMarketingWatch the video version of...  Read More
Episode 15 - The 8E8 Dental Marketing Show
Episode 15 In this episode we talk about: the importance of demographic research, QR codes and the marketing for the Mayweather Pacquiao fight.Like us up at https://www.facebook.com/8E8DentalMarketingWatch the video version of the show...  Read More
Episode 14 - The 8E8 Dental Marketing Show
Episode 14 In this episode we talk about the best ways to market in a fast growing community and Lebron James as a KIA spokesman.www.facebook.com/8E8dentalmarketingWatch the video version of the show at:http://bit.ly/8E8Show8E8Dental...  Read More
Episode 13 - The 8E8 Dental Marketing Show
Episode 13 In this episode we talk about the ROI on advertising, what happens when you don’t get the SEO results you want, and a dental practice giving away a free car.Watch the video version of the show...  Read More
Episode 12 - The 8E8 Dental Marketing Show
Episode 12 In this episode we talk about how to market Invisalign, what patients look for on a website and is dentistry becoming a commodity.Watch the video version of the show at:http://bit.ly/8E8Show8E8Dental Marketing (pronounced...  Read More
Episode 11 - The 8E8 Dental Marketing Show
Episode 11 In this episode we talk about how to get patients to leave reviews, marketing to all ages and do before & after pictures create any interest?Watch the video version of the show at:http://bit.ly/8E8Show8E8Dental Marketing...  Read More
Episode 10 - The 8E8 Dental Marketing Show
Episode 10 In this episode we talk about getting attention with direct mail, the most successful marketing mediums, and what I think about your website.Watch the video version of the show at:http://bit.ly/8E8Show8E8Dental Marketing...  Read More
Episode 9 - The 8E8 Dental Marketing Show
Episode 9 - The 8E8 Dental Marketing Show In this episode we talk about: Why Google AdWords don’t work, which review sites to pay attention to, and how to get your practice known in the community.Article - What Solutionreach's...  Read More
Episode 8 - The 8E8 Dental Marketing Show
Episode 8 - The 8E8 Dental Marketing Show In this episode we talk about: television vs social media, Google's decision to penalize all non-mobile sites and how to market orthodonticsWatch the video version of the show...  Read More
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